Why Boba Guys Needs a Mobile App to Take Customer Rewards to the Next Level

TLDR

As a loyal Boba Guys customer, you know the perks of their passport loyalty program. With custom rewards through a white-label app, your boba benefits can reach new levels. Integrating existing Square POS with a mobile app opens possibilities for unlimited loyalty points, referral programs, tiered subscriptions, tailored coupons, and much more. An app builds direct customer relationships with features like first-visit freebies, post-purchase surveys, and exclusive promotions. For boba lovers, enhancing loyalty pays off in free drinks, merchandise, and VIP treatment.

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How a Custom App Can Enhance Your Loyalty Offerings

Personalized Experience

Per Diem app allows you to gain valuable insight into your customers’ preferences and behaviors. By analyzing data and metrics within the app, you can create highly tailored loyalty programs that resonate with your customers. For example, if you notice a subset of customers frequently purchase a particular menu item or product, you might create an exclusive offer just for them.

Exclusive Rewards and Perks

The mobile app gives you an opportunity to provide your most loyal customers with special rewards and perks that set them apart. For example, you might offer an elite tier within your loyalty program that provides customers with free products, members-only events, or early access to sales. Exclusivity breeds brand loyalty and also gives your customers an incentive to continue frequenting your business.

Seamless Transaction and Payment

Apple Pay integration within your mobile app allows for a seamless customer experience. Customers can store payment information within the app for convenient checkout and tap-to-pay options. The easier and faster you can make the transaction process, the more likely customers are to return. Apple Pay is a convenient and secure payment method that offers benefits for both customers and businesses.

Promotional Toolkit

A custom mobile app comes equipped with built-in features to help you promote your business. Things like push notifications, banners, and pop-up messages enable you to directly reach customers with news about sales, new products, events, and rewards. You can also provide customers with sharable content like social media posts, gifs, and referral programs to help spread the word about your brand. Promoting through your mobile app leads to higher engagement since customers have already opted in to receive communications from you.

With a tailored mobile app with an integrated loyalty program, you can foster meaningful relationships with your customers and motivate them to choose your brand over competitors. The benefits of increased loyalty, higher spending, and word-of-mouth promotion will enhance your business in the long run.

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Other Successful Boba Brands With Per Diem

Many other boba brands have seen success with their own custom app, providing examples of how Boba Guys could grow their revenue and customer base.

Smart Coupon Campaign

Boba Bliss did really well after they launched their app with Per Diem by running their first mobile coupon campaign. Being downtown, they aimed to get more customers. They gave a free drink with the first purchase made through their app. They spread the word about this offer on social media and within the app itself, and as a result, tons of people downloaded the app. Using the coupon in the app made it super easy for customers to get their free drink. This smart campaign not only got more people using the app but also boosted sales for Boba Bliss. It shows how valuable digital coupons can be for getting more downloads and sales. And you can do the same with your dedicated mobile app.

Niko Niko Boba's Expansion

Niko Niko Boba, previously a branch of the larger Chatime, became its own independent boba brand with Per Diem. The company leveraged the app's advanced marketing and customization features to offer loyalty points and incentives to customers through the app. This helped boost customer retention and spending, enabling Niko Niko Boba to establish its unique identity and grow revenue.

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Unlock New Loyalty Features With Per Diem + Square Loyalty

Seamless Integration with Square

Per Diem integrates directly with Square’s point-of-sale system. This seamless integration allows businesses to easily transition orders to the app. Registered customer credit and debit card information is automatically synced, and Per Diem’s loyalty features are enabled instantly. The only change customers notice is an enhanced experience.

Robust Loyalty Options

Beyond the visit-based loyalty program Boba Guys currently offers, Per Diem provides a variety of additional options to boost customer engagement. A referral program, for example, incentivizes existing customers to refer new customers by offering rewards to both parties. Subscription programs allow regular customers to pay a flat monthly or weekly fee in exchange for perks like free drinks or discounts.

Marketing Assets

To promote its loyalty program, Per Diem provides businesses with a range of free marketing assets. Options include postcards, stickers, and social media animation. Businesses can promote and distribute these assets to raise awareness of their key features. The promotional toolkits, combined with Per Diem’s loyalty features, provide an economical way for brands to strengthen customer relationships and boost brand visibility.

With Per Diem, Boba Guys can enhance their existing loyalty program by accessing a range of new features and marketing tools. By leveraging the app's seamless integration with Square and investing in a multi-faceted loyalty strategy, Boba Guys can increase customer engagement, inspire brand advocacy, and drive more sales. Per Diem empowers growing businesses to cultivate lasting customer loyalty in an easy, affordable way.

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Final Thoughts

With each new customer referral and reward redeemed, you gain more data about customer preferences and spending habits, bringing you closer to optimizing your marketing strategy. The app makes it easy to gather valuable customer insights and take your boba brand to the next level.

Check out Boba Bliss's case study here to discover how they achieved success with Per Diem's white-label app.

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