How Mid Atlantic Seafood Leverages Per Diem’s App for Higher Delivery Sales

218%

increase in app store views

130%

increase in app downloads

251%

increase in app sessions

218%

increase in app store views

130%

increase in app downloads

251%

increase in app sessions

TLDR

As a restaurant owner or manager, you always look for ways to boost sales and streamline operations. Mid Atlantic Seafood, a popular seafood chain with multiple locations in Maryland, has found a winning formula by partnering with Per Diem's innovative app. The app has helped them to revolutionize their delivery service, leading to increased revenue and customer satisfaction. In this article, we'll explore how Mid Atlantic Seafood, known for its fresh local seafood and diverse menu options, has successfully leveraged Per Diem's solutions to enhance their delivery sales.

Mid Atlantic Seafood Offers Fresh Local Seafood Across Multiple Locations

When you're craving the finest seafood in Maryland, look no further than Mid Atlantic Seafood. With a commitment to quality and freshness, this beloved establishment has been serving the community for over two decades, offering an unparalleled dining experience across multiple locations.

A Commitment to Freshness

At Mid Atlantic Seafood, freshness isn't just a promise—it's a guarantee. The restaurant takes pride in sourcing only the highest quality seafood, meat, and produce, all delivered daily. This dedication to using fresh, local ingredients ensures that every dish leaving the kitchen bursts with flavor and nutritional value.

When you dine at Mid Atlantic Seafood, you can taste the difference that fresh, carefully selected ingredients make. From succulent crab cakes to perfectly grilled fish, each menu item showcases the natural flavors of the sea, enhanced by expert preparation and seasoning.

Convenient Locations Across Maryland

One of the standout features of Mid Atlantic Seafood is its accessibility. With multiple locations strategically placed throughout Maryland, you're never far from a delicious seafood meal. Whether you're in Laurel, Hyattsville, New Carrollton, or Takoma Park, you'll find a Mid Atlantic Seafood restaurant ready to serve you.

This network of locations not only provides convenience for local patrons but also ensures that visitors to the area can easily experience the taste of Maryland's renowned seafood. Each restaurant maintains the same high standards of quality and service, so you can expect a consistent dining experience no matter which location you choose.

A Diverse Menu to Satisfy Every Palate

While seafood is undoubtedly the star of the show, Mid Atlantic Seafood understands that variety is key to satisfying all diners. That's why their menu offers an impressive array of options to suit every taste and dietary preference.

Start your meal with one of their tempting appetizers, perfect for sharing or whetting your appetite. For the main course, choose from their extensive selection of seafood specialties, featuring both classic preparations and innovative dishes that showcase the chef's creativity.

If you're in the mood for something from the land rather than the sea, you'll find plenty of options to satisfy your craving. From juicy steaks to hearty chicken dishes, the "land options" section of the menu ensures that even those who don't prefer seafood can enjoy a delicious meal.

The Mid Atlantic Seafood App Makes Ordering Simple

For today's customers, convenience is key, and Mid Atlantic Seafood understands this perfectly. With their innovative mobile application, you can now enjoy your favorite seafood dishes with unprecedented ease. This user-friendly app streamlines the ordering process, ensuring you spend less time waiting and more time savoring delicious meals.

Effortless Ordering Ahead

Gone are the days of standing in long queues, impatiently waiting to place your order. The Mid Atlantic Seafood app allows you to order ahead, effectively bypassing the line altogether. This feature is particularly beneficial during peak hours or when you're pressed for time. Simply browse the extensive menu, select your desired items, and specify your preferred pickup time. When you arrive at the restaurant, your freshly prepared meal will be waiting for you.

The app's intuitive interface makes navigation a breeze, allowing you to effortlessly explore various categories such as appetizers, specialties, seafood, and desserts. You can also easily customize your order to accommodate dietary preferences or restrictions, ensuring a personalized dining experience.

Seamless Payment Options

Mid Atlantic Seafood's commitment to convenience extends to their payment options as well. The app integrates both Google Pay and Apple Pay, offering you a range of secure and swift transaction methods. These digital wallet services eliminate the need to manually input your payment information for each order, significantly reducing checkout time.

For Apple device users, the inclusion of Apple Pay as a payment option ensures effortless transactions. This integration allows you to use your device's built-in security features, such as Face ID or Touch ID, to authorize payments quickly and securely.

Enhanced User Experience

The Mid Atlantic Seafood app goes beyond just ordering and payment. It offers a host of features designed to enhance your overall dining experience. You can easily access the restaurant's full menu, complete with vivid images and detailed descriptions of each dish. This visual representation helps you make informed decisions about your meal choices.

Moreover, the app provides real-time updates on your order status, keeping you informed every step of the way. You'll receive notifications when your order is received, being prepared, and ready for pickup. This transparency eliminates guesswork and allows you to plan your arrival time accordingly.

Loyalty Rewards and Exclusive Offers

As a frequent user of the Mid Atlantic Seafood app, you can benefit from their built-in loyalty program. Each purchase earns you points that can be redeemed for discounts or free items on future orders. The app also provides access to exclusive promotions and limited-time offers, ensuring you never miss out on great deals.

By leveraging technology to simplify the ordering process, Mid Atlantic Seafood demonstrates its commitment to customer satisfaction. The app not only saves you time but also enhances your overall dining experience, making it an indispensable tool for seafood lovers in the Mid-Atlantic region. Whether you're a long-time patron or a first-time customer, the Mid Atlantic Seafood app is your gateway to a world of delicious, freshly-prepared seafood, available at your fingertips.

How the App Increases Delivery Sales for Their Takoma Park Location

Streamlined Ordering Process

The Mid Atlantic Seafood app revolutionizes the ordering experience for customers at the Takoma Park location. By offering a user-friendly interface, you can effortlessly browse through the menu of fresh, local seafood and land options. The app's intuitive design allows you to customize your order with just a few taps, ensuring that your meal is prepared exactly to your liking. This streamlined process encourages more frequent ordering, as it eliminates the hassle of phone calls or in-person visits, ultimately boosting delivery sales.

Exclusive App-Based Loyalty Program

To incentivize repeat business and increase delivery sales, Mid Atlantic Seafood has implemented an app-exclusive loyalty program. As you place orders through the app, you accumulate points that can be redeemed for discounts or free items. In addition, the program offers referral bonuses and a spin the wheel feature for a chance to win bigger rewards. By leveraging all of the app's loyalty features, including points, referrals and gamification features, Mid Atlantic is able to maximize the benefits of the exclusive app-based loyalty program.

Optimized for Delivery

Mid Atlantic Seafood is using DoorDash, which is directly integrated into their mobile app, allowing customers to place delivery orders seamlessly. DoorDash drivers pick up orders from the Takoma Park location and deliver hot and ready meals directly to customers. This integration streamlines the delivery experience, ensuring customers can get their favorite seafood dishes delivered straight to their door with just a few taps in the Mid Atlantic Seafood app. With delivery orders making up 40% of their total orders and having a higher order value compared to pickups, the brand can efficiently cater to a large segment of their customer base. The direct integration also allows them to offer exclusive deals and promotions to app customers who order delivery.

In-App Recommendations and Upsells

To capitalize on the summer season, Mid Atlantic Seafood effectively upsells soft drinks and smoothies alongside their main orders through the Per Diem app. This strategic approach not only boosts their average order value but also ensures that they are offering customers the right products at the right time, enhancing customer satisfaction and increasing profits. They promote refreshing beverage options through push notifications and app banners during the busiest summer months. These upsell efforts have proven effective in driving incremental revenue and increasing order frequency for their delivery customers.

Real-Time Order Tracking

The app provides you with real-time updates on your order status, from preparation to delivery. This transparency builds trust and reduces anxiety associated with delivery waiting times. By keeping you informed throughout the process, Mid Atlantic Seafood enhances your overall experience, leading to higher customer satisfaction and increased likelihood of repeat orders. The real-time tracking feature has proven to be a key factor in driving customer loyalty and boosting delivery sales.

By implementing these innovative features, Mid Atlantic Seafood's app has successfully increased delivery sales for its Takoma Park location, providing a seamless and enjoyable ordering experience for its valued customers.

Final Thoughts

As you explore Mid Atlantic Seafood's menu and multiple locations, remember that their partnership with Per Diem's app has revolutionized their delivery service. By leveraging this technology, they've enhanced their ability to bring fresh, local seafood directly to your doorstep. Whether you're craving their signature dishes from the sea or land, or planning a catered event, Mid Atlantic Seafood's commitment to quality and convenience shines through. Don't forget to follow them on social media for the latest updates and specials. With their dedication to fresh ingredients and innovative delivery solutions, Mid Atlantic Seafood continues to set the standard for exceptional dining experiences in the DMV area.