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Keep them hooked on your brand

Reward your loyal customers and drive repeat sales with Square Loyalty and unlimited In-app incentives.

Silver, Gold, and Platinum Level benefits

Turn regulars into superfans with tiered rewards. Per Diem Loyalty lets you create simple reward levels that encourage customers to visit more often and spend more each time. It integrates seamlessly with Square and can even run alongside Square Loyalty, giving your rewards program an extra boost that keeps customers engaged.

  • Silver loyalty tier illustration

    Silver

    A welcoming starting point for loyal customers. Guests begin earning rewards and start progressing toward higher tiers.

  • Gold loyalty tier illustration

    Gold

    For frequent visitors who come back often. This level unlocks stronger rewards and keeps customers motivated to return.

  • Platinum loyalty tier illustration

    Platinum

    Reserved for your most loyal guests. This tier lets you offer your best rewards and exclusive perks.

Loyalty pricing

Square Loyalty

Included

Synced with your Square Loyalty account

This includes:

Starter plan:

  • Download incentives
  • Pay with points
  • In-app points multiplier

Pro plan

  • Spin the wheel
  • Monthly challenges
  • Daily streaks
  • Referrals
View Square Loyalty pricing

Loyalty

$49/month per location

This includes:

  • Everything included in Square Loyalty
  • Silver, Gold & Platinum tiers
  • Birthday rewards
  • VIP rewards
  • Custom earning rules
  • Exclusive member perks

CRM + Marketing

$49/month per location

Includes 5,000 emails and 500 SMS per month. Additional usage billed at cost.

This includes:

  • Customer segmentation
  • Automated campaigns
  • Win-back campaigns
  • Lapsed customer campaigns
  • VIP audience targeting
  • Advanced analytics

Reward customers as they spend

Reward customers as they spend

Spend rewards give you a simple way to recognize customers as they reach new spending milestones. Instead of waiting for points to accumulate, customers receive rewards when they reach key spending milestones.

Run your cafe like a bank

Run your cafe like a bank

Simplify ordering and payment with app store credit. Customers receive bonuses on every load, ensuring convenience and upfront revenue for you.

Turn points to purchases with Square Loyalty

Turn points to purchases with Square Loyalty

Keep your customers in the loop with clear loyalty tracking. They can easily check their points and tiers right from the app. And with the option to pay using points, loyalty turns into instant rewards with just a tap.

Keep the momentum going after every order

Keep the momentum going after every order

Keep the connection going even after checkout. Let customers spin the wheel for instant rewards, making each order something to look forward to—and giving them a reason to come back.

Grow your app with a referral program

Grow your app with a referral program

Offer unlimited incentives for existing customers to spread the word about the app, and witness your restaurant or coffee shop become the talk of the town: more guests, more orders, more sales—less effort.

Celebrate customer moments with them

Celebrate customer moments with them

From birthday surprises to first-time purchaser perks, make every interaction count with our lifecycle rewards. Build lasting relationships and drive repeat business with ease.

Build daily habits with streaks

Build daily habits with streaks

Encourage customers to come back every day with rewarding streaks. The more consistently they engage, the more they earn — turning everyday visits into a fun habit that keeps your brand top of mind.

Motivate customers with monthly challenges

Motivate customers with monthly challenges

Give customers a goal to reach each month. From visit targets to spending milestones, monthly challenges add excitement to the experience and reward loyal customers for staying engaged with your brand.

Get paid over and over with subscriptions

Give customers a reason to stick around with exclusive subscription benefits. From unlimited coffee to regular discounts, they'll keep coming back—and paying for it.

Get paid over and over with subscriptions

Turn every visit into repeat business

Loyalty programs can double customer retention when done right. Leave your contact to learn what makes the best ones work.

Why choose Per Diem?

How McDonald's keeps customers coming back

McDonald's rewards customers every time they order through the app, making loyalty simple and rewarding. Personalized offers and bonus point campaigns help increase repeat visits while encouraging customers to spend more with every purchase.

McDonald's

McDonald's

McDonald's storefront at night

89%

retention rate

35%

checkout success rate

73%

higher average order value

Related content

75%

According to Square, 75% of customers prefer a restaurant with loyalty programs.

FAQ

How do I integrate Square Loyalty with my app?

You can integrate Square Loyalty by configuring the settings on your Square dashboard's Loyalty add-on. Once you've set up your program there, simply update and enable the feature in the Per Diem rewards section.

Can I customize the loyalty program for different locations?

Yes. With Per Diem, you can offer different loyalty perks at each location. We provide special location-based features like coupons and banners tailored to individual stores. This allows you to set unique rewards, point systems and offers that best suit the customer base at each of your locations.

What types of rewards can I offer with the Spin the Wheel feature?

You can offer a variety of rewards with the Spin the Wheel feature, including extra loyalty points that customers can redeem for prizes, discounts, or specific menu items.

What happens if a customer cancels their subscription mid-term?

If a customer cancels their subscription, they will continue to receive the perks until the end of their current billing cycle. After that, the perks will stop. However, we also offer customers the option to pause their subscription, allowing them to temporarily halt their benefits without fully canceling.

How do I track the effectiveness of my loyalty program?

We provide a monthly analytics report that you can enable to track your program's performance. Additionally, you can access regular insights on your app's dashboard, including data on your top spenders, and which loyalty programs are driving the most engagement.