How Frelard Tamales & El Sueñito Strengthened Community with Mobile Ordering

TLDR

The craft beer and hospitality industry has always valued quality, community, and creativity. Today, it is also adapting to the growing demand for convenience and finding ways to make ordering, loyalty, and event experiences easier for guests without losing the personal touch that defines local taprooms.

Frelard Tamales & El Sueñito Brewing Company, two welcoming taprooms based in Seattle and Bellingham, are an example of how small, thoughtful changes can support growth. Known for their fresh Mexican food, craft beer, and community-first atmosphere, they have built a loyal following by staying close to what matters most: good service, tradition, and connection.

As more guests found their way in, the team looked for ways to simplify ordering, strengthen loyalty, and help customers stay involved with everything happening at their locations. To support these goals, they added Per Diem mobile ordering that makes it easier for their guests to place orders, earn rewards, and stay connected to events at their taprooms.

Making Ordering Easy and Flexible

Before bringing in a mobile platform, Frelard Tamales & El Sueñito already had a strong reputation for quality and service. But during busy hours or special events, lines could get long, and the ordering process sometimes slowed down the experience for both customers and staff. They needed a solution that could keep service moving without losing the warm, welcoming atmosphere they’re known for.

Today, customers can browse the full food and drink menu anytime the taprooms are open, place orders ahead of time, and schedule a convenient pickup. Whether grabbing a quick lunch or ordering tamales for a gathering, guests now enjoy a smoother, more flexible experience.

Gift cards are fully supported in the app as well, allowing regulars to quickly apply balances at checkout without extra steps, making repeat visits even easier.

Strengthening Loyalty and Engagement

Frelard Tamales & El Sueñito have always been known for the strong connection they share with their guests. Mobile ordering has made that connection even easier to maintain and grow.

Customers continue to earn and redeem their Square Loyalty rewards as they order, without needing to change anything about how they normally shop. Loyalty activity happens automatically, keeping the experience simple and consistent.

The app also makes it easy for regulars to refer friends and earn rewards for doing so. Monthly app-only discounts and interactive promotions, like the spin-the-wheel rewards for orders over $25, add a little extra excitement to everyday visits.

Since launching mobile ordering, Frelard Tamales & El Sueñito have seen a steady rise in engagement, with mobile orders climbing by 59% and more customers returning week after week.

Helping Guests Stay Updated on Events

In addition to food and drink ordering, Frelard Tamales & El Sueñito use the app to keep customers informed about upcoming events at both their Seattle and Bellingham locations.

Whenever they announce a new event — whether it’s a beer release, cultural celebration, or live music night — they post about it directly inside the app. Instead of relying only on social media posts or website updates, customers can now open the app and easily find all current and upcoming events in one place.

Each event post includes a link to register or purchase tickets, making it easier for guests to take action if they are interested. Right when a new event is announced, they also send out a push notification through the app, letting their regulars know immediately without needing to wait for a website update or catch a post on social media.

This approach has helped increase event visibility and made it much simpler for customers to stay connected to everything happening at the taprooms.

View our Help Center article to learn how to create attractive event posts in the app.

A Smoother Experience for Everyone

The changes they introduced are subtle but meaningful. Ordering food is quicker and more flexible. Loyalty rewards are easier to track and use. Event updates feel like part of the regular taproom experience instead of something separate.

For the team, these improvements mean fewer bottlenecks during busy periods and less time spent managing event sign-ups manually. For customers, it means a more relaxed, rewarding visit — one that feels even more personal and connected.

Rather than changing what made them successful, Frelard Tamales & El Sueñito have added simple ways to make their guest experience even stronger, while keeping the heart of their taprooms intact.

Final Thoughts

Frelard Tamales & El Sueñito continue to do what they do best: create spaces where good food, craft beer, and community come together. By adding small but thoughtful improvements to how guests interact with their taprooms, they’ve made it easier for people to feel part of what they’re building.

Building great food and drink experiences starts with making things simple for your guests.

See how Per Diem can help your brewery streamline ordering, grow loyalty, and keep your community connected. Book a free demo today.

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