How Kino's Coffee and Others Have Boosted Their Sales with Push Notifications
350%
increase in app store views
183%
increase in app downloads
746%
increase in app sessions
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Are you one of those people who begins their day without checking their phone? We wouldn't count on it. Notifications are the first glance of mornings for most of us.
Push notifications are a quick and effective way to increase user engagement with your app. These brief pop-up notifications have immense power, acting as calls to action that engage users and ensure they get the most out of your app. Interestingly, a well-executed push notification strategy can increase conversion rates by up to 8X.
In this article, we will reveal the top 5 strategies used by our customers to boost sales through push notifications. We'll also go over how you can use Per Diem push notifications to build similar successful strategies.
Kino's Coffee, one of Per Diem's customers, promoted its 12 Days of Christmas campaign through push notifications, offering bonuses, double points, and discounts. They started it with a test notification before announcing the campaign and detailing the daily deals. Every day, they sent a new notification with that day's special offer to keep customers engaged.
This strategy worked well for Kino's Coffee, boosting sales over the 12 days. Offering time-limited deals created a sense of urgency and excitement among their loyal customers. The frequent notifications also kept the campaign at the top of customers' minds, prompting them to stop in for their daily deal or load up on bonus points.
The low-cost, high-impact push notifications allowed them to spread the word about their deals and specials to customers who had already downloaded their mobile app. Compared to more traditional advertising methods, push notifications are an affordable way for coffee shops and restaurants to connect with their customers.
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Midnight Munchie's, a popular cookie shop in Poughkeepsie, wanted to boost sales during a typically slow period. They decided to run a "Buy 2 Get 1 Free" campaign and promote it through in-app push notifications.
The shop crafted a short message with an enticing subject line announcing the deal and sent a push notification to all app users.
Their app conversion rates increased by over 28.70% within a week due to the campaign. Customers who opened the push notification were immediately prompted to place an order through the app to take advantage of the promotion. The urgency and limited-time nature of the offer drove many to purchase right away.
By targeting their most engaged customers with a strategic push campaign, Midnight Munchie's was able to boost sales and clear excess inventory during an otherwise unproductive time period.
The success of this promotion shows how an optimized push notification strategy can be hugely impactful for restaurants and food shops. By crafting an effective little message, targeting the right customers at the optimal time, and prompting immediate action, Midnight Munchie's was able to achieve impressive results and significantly increase sales.
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Madison Perk used push notifications to drive more customers not only on their app but in-store too. By sending notifications about limited-time discounts and promotions directly to customers’ phones, they were able to drive more sales and increase customer loyalty.
Madison Perk used push notifications to announce flash sales, limited-time offers lasting only a few hours. For example, they sent messages like:
By using push notifications to spread the word about their flash sales, Madison Perk was able to gain new regular customers. The notifications made customers aware of the deals immediately, leading to higher open and redemption rates.
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Pasta Di Guy, an Italian restaurant, finds success with push notifications to enhance its marketing strategy. sends weekly push notifications highlighting their specials for the week. They announce deals on popular dishes like four-cheese ravioli and pepperoni pizza flatbread. Customers appreciate receiving updates on the weekly specials and often take advantage of the promotions, leading to increased traffic and sales.
Pasta Di Guy knows well how to make the right use of push. They even use it to announce rewards for their loyal customer base. Customers feel appreciated for their continued business and will go out of their way to earn the rewards. This type of campaign strengthens the relationship between the customer and the brand.
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Hidden Grounds, an aesthetic go-to spot for good coffee, engages customers by offering a special holiday treat through push notifications. They announce a festive promotion offering customers complimentary alternative milk throughout December, enhancing the holiday spirit. Utilizing push notifications to broadcast this offer ensures that regular customers feel valued, encouraging active participation in this seasonal promotion.
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As you've seen, push notifications can be an incredibly effective tool for boosting sales and engaging customers when implemented thoughtfully. Whether announcing flash sales, rewards programs, or holiday specials, the examples from Per Diem's customers prove that targeted messaging drives real results. Your coffee shop likely has untapped potential waiting to be discovered through this technology. Don't miss out on the opportunity to forge deeper connections and lift your bottom line. The tools are there; you simply have to reach out and grab them. Why not start today?
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