TLDR

As a coffee shop owner, you know how important customer loyalty is in this ever-evolving time. But how you reward your best customers, matters more than you think. While Square's email marketing is a common choice for many owners, push notifications offer a more direct and engaging way to reach your customers. In this article, we'll explore why sending birthday rewards through your branded mobile app can lead to higher engagement, increased app downloads, and ultimately a better return on investment for your business. We'll dive into the data behind push notification open rates versus emails, and show you how to leverage this powerful tool to drive more customers through your doors on their special day.

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Why Push Notifications Have a Higher Engagement Rate Than Email

Immediate Visibility

Push notifications appear instantly on your customers' device screens, capturing their attention immediately. Unlike emails that can get buried in crowded inboxes, push notifications are front and center, increasing the likelihood of engagement. This instant visibility contributes to push notifications' impressive 28% average click rate, far surpassing emails' 1-2% rate.

Higher Click-Through Rates

You'll find that push notifications boast a click-through rate seven times higher than emails. This significant difference stems from their concise nature and strategic timing. When you send a push notification about a birthday reward, it's more likely to be seen and acted upon quickly, driving immediate action from your customers.

Personalization and Segmentation

Targeted push notifications can significantly improve engagement by up to 6.49%. Personalizing notifications to match individual preferences can increase the likelihood that customers will redeem rewards. For example, offering a free specialty drink to a frequent latte drinker would make the reward more appealing and relevant. With Square and your mobile app, you can export Square customer groups to the app and send personalized notifications tailored to order histories and preferences.

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The Benefits of Using a Mobile App for Birthday Marketing

Personalized Offers and Surprise Perks

Using the Per Diem app for birthday marketing allows you to create highly personalized offers tailored to each customer's preferences. Unlike Square's limited email capabilities, an app enables you to surprise customers with exclusive perks, fostering a stronger emotional connection to your brand. This personalized approach can significantly boost customer loyalty and drive repeat sales.

Higher Engagement and Immediate Action

Mobile apps offer superior engagement compared to email marketing. Push notifications have an open rate of up to 90%, far surpassing email's average of 20%. This means your birthday offers are more likely to reach and resonate with customers, increasing the chances of redemption and driving foot traffic to your coffee shop. Moreover, when a customer receives a birthday coupon on their phone, they are more likely to redeem it immediately.

Strengthened Brand Loyalty

A dedicated mobile app provides a consistent brand experience, keeping your coffee shop top-of-mind year-round. By integrating birthday rewards into your app, you create a seamless customer journey that encourages regular interaction with your brand. This ongoing engagement can lead to increased customer lifetime value and a more loyal customer base compared to sporadic email communications through Square.

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How to Increase ROI by Sending Birthday Promotions Via Push Notifications

To boost your return on investment (ROI) through birthday promotions, leverage the power of push notifications in your mobile app. Here's how you can effectively implement this strategy:

Personalize Your Offers

Craft birthday messages that resonate with each customer. Use their name and purchase history to create tailored offers they can't resist. For example, if a customer frequently orders lattes, send them a push notification for a free birthday latte upgrade. The Per Diem app allows you to create and send custom birthday coupons that will delight your customers.

Time Your Notifications Strategically

Send your birthday push notification at the right moment. Consider sending it a few days before their birthday to encourage a visit during their birthday week. This timing can increase the likelihood of redemption and potentially lead to additional purchases. Also, send the notification on their actual birthday to wish them personally and remind them of their exclusive offer.

Track and Analyze Performance

Monitor the performance of your birthday push notifications. Track metrics such as open rates, redemption rates, and associated sales. Use this data to refine your strategy and improve ROI over time. Remember, push notifications can increase app engagement by up to 3x, making them a powerful tool for your birthday marketing efforts.

By implementing these strategies, you'll not only make your customers feel valued but also drive loyalty and sales, ultimately increasing your coffee shop's ROI through the effective use of mobile app push notifications.

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Final Thoughts

Leveraging app push notifications for birthday rewards offers coffee shops a powerful advantage over traditional Square email marketing. With higher open rates, increased engagement, and the ability to drive app downloads, push notifications provide a direct line to your customer's attention. By implementing this strategy, you'll not only boost your ROI but also foster stronger customer relationships. As mobile usage continues to grow, embracing app-based marketing becomes increasingly crucial for staying competitive in the coffee shop industry. Don't miss out on this opportunity to enhance your birthday reward program and drive more foot traffic to your business. Make the switch to app push notifications and watch your customer loyalty soar.

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