TLDR

With summer approaching, it's the perfect time to think about how to spice up your coffee shop and boost your revenue. We've put together some of the best promotions by coffee shops and boba shops this year to help you stay ahead. This summer, beat the heat with cold brews, fruity teas, and other icy innovations from your favorite cafes and boba shops. Mobile app deals, flash sales, and influencer promotions make it easy for customers to try all the latest flavors while saving money, and driving more traffic to your business. Learn about the most tempting deals in this roundup of the cleverest summer savings from your city’s trendiest drink shops.

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Iron Paffles and Coffee's App Push Notification Promo

Iron Paffles and Coffee launched a promotional push notification campaign offering $2 off any seasonal espresso drink when customers order through their mobile app.

Coupon Code for Espresso Discount

Customers who have downloaded Iron Paffles and Coffee's mobile app receive a push notification with the message "Thirsty? Enjoy $2 off seasonal espresso. Use coupon code SUMMER". Upon entering the coupon code SUMMER at checkout in the app, the discount is applied. This limited-time offer aims to drive more customers to download the app and increase engagement.

Seamless Mobile Ordering Experience

The mobile app provides customers with a convenient way to order and pay ahead, then skip the line to pick up their drinks. With mobile ordering, customers can browse the full menu, choose from over a dozen espresso drinks and a variety of snacks, and either pick up their order in-store or at the drive-thru. The app offers a seamless experience for on-the-go customers.

Fusing Flavors for the Season

In addition to the espresso discount, Iron Paffles, and Coffee has also released new seasonal espresso flavors for the summer, like Cold Brew Caramel Swirl, Iced Cinnamon Dolce Latte, and Coconut Milk Mocha Macchiato. These innovative, flavorful drinks were designed specifically for the hot summer months and are available for a limited time.

By offering a coupon code through their mobile app and promoting new summer drink flavors, Iron Paffles and Coffee created an engaging seasonal campaign to attract new and existing customers. The push notification promo and in-app discount provide an incentive for people to download the app, and the tasty new drinks give customers another reason to visit and treat themselves on a hot summer day.

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Niko Niko Boba's Social Media and Gift Card Deals

Niko Niko Boba launched marketing campaigns this summer to promote new drink flavors and engage customers. The company advertised seasonal specials through social media and gift card deals.

Instagram Video Campaign

Niko Niko Boba posted promotional videos on Instagram highlighting their new summer drink options. The short clips featured refreshing boba teas, fruit smoothies, and coffee drinks. By promoting new products on social media, Niko Niko Boba built hype and drove sales.

Flash Gift Card Sale

Niko Niko Boba ran a flash gift card sale from June 14 through June 30. Customers could purchase gift cards at a discount and redeem them on future visits. The deals included:

• Purchase $25 card, get $10 free
• Purchase $40 card, get $15 free

The gift card sale provided an incentive for customers to buy in bulk and return to Niko Niko Boba.

Innovative Marketing

Niko Niko Boba employs innovative digital marketing techniques to reach customers. Social media campaigns and flash sales are strategies that generate interest in the brand and drive traffic to its website and mobile app. By offering limited-time specials and new products, Niko Niko Boba gives customers a reason to engage with the company and make repeat purchases. Overall, their multi-channel approach to promotions has been very successful.

Other Boba and Coffee Shops

Like Niko Niko Boba, other beverage companies in New York City launched seasonal promotions this summer. For example, Boba Bliss advertised new flavors across social media. When companies provide special offers and advertise new options, customers tend to respond positively. Seasonal marketing is an effective way for shops to boost summer sales.

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More Epic Summer Promos at NYC Coffee and Boba Shops

Summer Merch Attracting Customers

Boba Guys launched a summer promotion campaign to boost sales during the season. They promoted their new summer drink menu across social media platforms and their website by posting pictures of seasonal drinks and teas with promotional hashtags. They also advertised new summer-themed merchandise for a limited time, including t-shirts, tumblers, and hats. The promotional merch helped attract new customers and create hype around their seasonal offerings.

Social Media Creating Hype

Social media has been instrumental in creating hype around new summer drink releases at coffee and boba shops. Niko Niko Boba ran an Instagram video campaign highlighting their new mango pineapple and watermelon mint boba tea flavors. The videos received thousands of views and likes, generating significant buzz and excitement around the new options. Boba Bliss also relied on Instagram to spread the word about their strawberry lemonade and blueberry lavender boba teas. eye-catching social media content is key to capturing the attention of customers and translating interest into sales.

Flash Sales Driving Traffic

Limited-time flash sales have been an effective way for shops to drive traffic and sales this summer. For example, Niko Niko Boba ran a two-week flash gift card sale offering bonus amounts for purchasing gift cards of certain values. Customers could earn an extra $10 gift card for purchasing $25 or an extra $15 gift card for spending $40. Flash sales create a sense of urgency that motivates customers to take advantage of the promotion before time runs out. The increased traffic and gift card balances also generate return visits and higher spending.

Other coffee and boba shops running successful summer promotions in New York City include Boba Guys, Vivi Bubble Tea, and Happy Lemon. Creative marketing campaigns, especially those leveraging technology and social media, have been key to keeping customers engaged and boosting sales during the warmer months. The shops staying ahead of trends and optimizing the customer experience through innovative promotions will continue to thrive.

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Final Thoughts

As the weather gets warmer, coffee and boba shops are heating up with new seasonal flavors and promotions to quench customers' thirst. By focusing on limited-time offers advertised through social media and mobile apps, brands like Iron Paffles, Niko Niko Boba, and Boba Bliss have created buzz and driven sales. With summer far from over, now is the perfect time to take advantage of other cafes' deals in your area. Follow local shops on social media or sign up for email lists to stay on top of the latest offerings. Act fast to score savings on refreshing drinks that will energize you through the rest of the summer.

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