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TLDR
You've invested in your Square Loyalty program, and now you want to take it to the next level. After all, watchful eyes are everywhere, and a more engaging loyalty program for your customers helps them feel more connected to your coffee shop.
But where do you start? The truth is that a rewards-based loyalty program can be tricky to implement and manage. Fortunately, there are some simple strategies you can use to make sure you maximize the value of your Square Loyalty program. In this article, I'll show you how to use points-based rewards and challenges to get the most out of your investment in Square Loyalty. Plus, I'll share tips on how to incentivize customers to keep coming back for more. Let's dive right in!
Enable Pay With Points to Incentivize Redemptions
If you own a coffee shop and want to make the most of your Square Loyalty program, Pay With Points (PWP) is a great way to get customers across the finish line. By enabling this feature, you can give your customers the option to request reward points as cash payment when they check out.
When your customers accumulate enough points through rewards and challenges, they can opt to use them to pay for their purchases. This incentivizes customers to reach certain point thresholds faster and encourages them to keep coming back. Plus, if you have a higher tier of rewards where points are worth more, it's an even bigger draw!
Another great advantage of PWP is that some cards offer half a cent per point when redeemed. This means your customers get more bang for their buck when they get their square loyalty rewards—and that's just one more reason why they'll be excited to join your program.
Offer Bonus Points through your own Mobile Ordering App
If you don't already have a mobile ordering app for your coffee shop, now is the time to invest in one. Doing so allows customers to engage with your loyalty program in a more meaningful way, all while making it easier for them to earn points.
For example, offering bonus points with mobile orders increases customer engagement. People may be more likely to opt-in for text notifications letting them know when there are special promotions or challenges that can help them boost their points balance even faster. Plus, loyal customers spend 45% more on food orders than other clients, so taking advantage of this can be extremely beneficial to you and your business.
Additionally, you can set up your square loyalty program so that customers automatically earn loyalty points for every $1 they spend through your app. This encourages people to come back often and order from you whenever they need something rather than opting-in for other businesses outside of your own.
Send Push Notifications With Points Challenges to Drive Engagement
If you want your customers to keep coming back to your coffee shop, push notifications are a powerful tool. Research shows that over 55-60% of mobile users opt into push notifications, and it can lead to increased engagement by up to 88%. Plus, location-based push notifications are real-time and relevant, so customers will feel even more engaged with your rewards program.
For example, you could send out challenges like bonus points when customers take pictures with a customized hashtag or when they order particular items in the shop. Another challenge could be for them to share photos of their purchases on social media networks or refer a friend for discounts. Every challenge should be paired with some kind of reward points so that customers feel incentivized to complete the task. Not only is this a great way to increase engagement, but it also has the potential to boost sales and keep your brand top of mind!
Double Points Days: Run Limited Time Promotions to Spike Redemptions
Want to really get people excited about your Square loyalty program? Why not offer double points days! It's a great way to give customers an added incentive to come in and buy something, or even just check in with your app. You decide the duration of the promotion—it could be for an hour, day, week, or month. Plus, you can also choose what purchase items qualify for double points—you can customize it however you like.
These limited-time promotions also help you energize slow days or weeks in your store, plus they can serve as a reward for loyal customers that come in frequently. The specific rules of the promotion should depend on what your goals are—but a few example possibilities include:
- Buy one item and get double points
- Purchase two items and get double points
- All purchases receive double points
- Spend over a certain amount to earn double points
Data shows that customers who redeem their loyalty rewards are more likely to stick around in the long run—so don't forget to make use of this clever technique!
Set Up Auto-Add Points to Reward Customers for Every Order
Did you know that you can increase sales at your coffee shop by setting up a Square Loyalty program with points-based rewards and challenges? Giving customers the chance to collect points toward rewards encourages them to buy more, and reward themselves.
To take full advantage of a Square loyalty program, you can set up auto-add points. When customers use a registered credit/debit card, they'll get automatic progress toward a reward. Points can be accrued on a per-order basis or over time — so you can decide how much effort customers need to put in to get the reward they want.
Once customers enroll by email after making a sale, they'll accumulate points with each purchase, and eventually be eligible for your rewards program. You can also encourage more enrollments by creating automated email campaigns that urge customers to join after they make a purchase or download your app.
Square Loyalty programs give you the edge over traditional punch cards — and with auto-add points, you'll have even more ways to motivate customers for their repeat visits.
Leaderboards and Badges: Tap Into Customers' Competitive Spirit
Another way to maximize your Square Loyalty program is to gamify it by introducing leaderboards and badges. Most people have a competitive streak—especially when it comes to earning rewards! Having leaderboards allows customers to compare their performance against each other and see how they stack up.
Beyond that, you can create challenges and badges that offer customers rewards for completing a task or challenge. For example, maybe you could create a badge for collecting enough points after a certain number of visits. Or what about having a special badge for customers who have been with your coffee shop the longest? There's lots of ways you can get creative with these rewards - so let your imagination run wild!
Plus, badges are more than just bragging rights: they can reward customers with bonus points, special discounts, or extra benefits. This encourages them to come back again and again—all while motivating them to be more engaged in the loyalty program. Ultimately, leaderboards and badges make the loyalty program way more fun for everyone involved!
Final Thoughts
As you can see, there are many ways to tailor your Square Loyalty program to boost your sales and engage customers. Rewarding customers with points-based rewards and challenges encourages repeat visits and helps create loyal customers. By leveraging Per Diem's mobile ordering app to enable customers to pay with points, and adding an automatic points-based reward system for customers who download the app, you can further maximize your loyalty program. Additionally, utilizing push notifications can help to keep customers engaged and ensure they don't forget to use your loyalty program when they come back to your coffee shop. All in all, with the right combination of loyalty points, rewards, and challenges, you can use Square's loyalty program to keep your customers coming back time and time again.
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