How Tikka Shack Uses Mobile App to Boost Tuesday Sales

TLDR

It's Tuesday night, and you're hungry but lack inspiration on what to order. As you scroll through options, a notification pops up on your phone reminding you of Tikka Shack's famous Tikka Tuesday deal: tikka masala, basmati rice, naan, and a drink for just $10. One tap and your craving is solved. Tikka Shack, a fast-casual Indian restaurant, relies on its white-label mobile app to promote weekly specials like Tikka Tuesday directly to customers. The customized app allows the 16-location chain to easily manage deals across all its restaurants, driving traffic on typically slow nights.

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How Tikka Shack Uses "Tikka Tuesday" Deals to Drive Sales

Tikka Shack, an Indian cuisine chain with 16 locations across the U.S., utilizes mobile app technology to boost sales on Tuesdays. Through their white-label mobile app by Per Diem, Tikka Shack promotes their weekly "Tikka Tuesday" deal offering a tikka masala, basmati rice, naan bread, and a drink for only $10.

Promoting Deals Through Push Notifications

Tikka Shack leverages the app's push notification feature to alert loyal customers and drive traffic to their restaurants every Tuesday. The notifications highlight the $10 deal, encouraging users to take advantage of the weekly special. Tikka Shack's "Tikka Tuesday" promotion has proven highly effective, with it becoming the chain's most popular promotion and seeing a conversion rate of 18%.

Offering App Coupons and Loyalty Perks

In addition to push notifications, Tikka Shack also offers app coupons and loyalty perks to boost sales. For example, first-time app downloaders receive 250 loyalty points, equivalent to $5 off their next purchase. Tikka Shack also frequently uses app-exclusive coupons like “TAKEFIVE” for $5 off any order. These incentives give customers added reason to order through the Tikka Shack app, especially on Tuesdays.

Streamlining Operations Across Locations

Per Diem’s platform allows Tikka Shack to easily manage promotions, menus, and loyalty programs across all of their locations through a single dashboard. Staff can customize content for certain locations or individual restaurants based on local customer preferences. This streamlined system reduces operational costs and ensures a consistent brand experience regardless of location.

Through a strategic combination of push notifications, coupons, loyalty perks, and an easy-to-use management system, Tikka Shack leverages mobile technology to drive high sales on Tuesdays and beyond. Their success provides a model for restaurants looking to boost traffic and check sizes through the power of a customized mobile app.

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Masala Wok's Referral Rewards Program Boosts Customer Acquisition

To drive new customer acquisition, Masala Wok launched a referral rewards program through its app. The program offers both new and existing customers an incentive of $10 in-app credit for referring friends and family.

Referral Links Provide Easy Sharing

Masala Wok makes it simple for customers to refer others by providing a unique referral link within the app that can be shared via text, email, or social media. When someone signs up through a referral link and places their first order, both the new and referring customers receive a $10 in-app credit to use on their next purchase.

Ongoing Promotion Through App Messaging

In addition to the initial referral perk, Masala Wok promotes the program through regular push notifications and in-app messaging. By frequently reminding engaged customers about the opportunity to earn rewards, the chain sees ongoing referrals and new user acquisition.

Valuable Data Helps Target Best Customers

The referral program also provides valuable data to Masala Wok, including which customers are most engaged and most likely to refer others. The chain can then target those customers with special offers and additional rewards to keep them active in the program.

More Locations Mean More Potential

With over 18 locations across the U.S., Masala Wok has a large customer base to tap into for referrals. Their multi-location presence also means more potential for new users in each region. By making it easy to order food for delivery or takeout through their custom-branded app, Masala Wok gives customers another reason to refer friends and family.

Through an innovative rewards program and strategic app messaging, Masala Wok has found an effective way to acquire new customers while also boosting loyalty and engagement. The referral program’s $10 incentive and the chain’s convenient mobile app are a winning combination for driving growth.

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The Benefits of White Label Apps for Multi-Location Restaurant Chains

Increased Customer Loyalty

For large restaurant chains with many locations, customer loyalty is essential. Per Diem allows chains to offer loyalty programs, coupons, and special deals directly to customers. Tikka Shack, for example, offers 250 points to new app users, and frequent promotions like ‘Tikka Tuesday’ to drive repeat business. These types of personalized offers and rewards keep customers coming back.

Operational Efficiency

Managing multiple locations can be challenging without the right tools. Per Diem with Square's integration gives chains a centralized platform to communicate with all customers, upload menus, process payments, and monitor sales and revenue across locations. Updates only need to be made once in the app, rather than at each individual restaurant. This streamlines operations and reduces costs.

Enhanced Branding

Branded mobile apps strengthen a restaurant's brand identity and web presence. Customers can easily access information about the chain, browse menus, order takeout or delivery, and learn about special offers. The app also gives the chain an additional channel to solidify its brand messaging and style through visuals, tone, and content.

Increased Sales

With their own mobile app, big chains have a direct line of communication with customers that can translate into higher sales. They can promote special deals and limited-time offers, highlight popular menu items, and make it easy for customers to order takeout or delivery on demand. This can lead to more frequent orders and bigger average ticket sizes. Apps also make it possible to reach new potential customers through social sharing and referral programs.

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Final Thoughts

At the end of the day, mobile apps provide restaurants like Tikka Shack and Masala Wok with powerful opportunities to connect with customers and drive sales. By leveraging push notifications, targeted deals, and loyalty programs through their own app, chains can easily manage promotions across all locations. Whether it's a Tikka Tuesday special or a customer referral bonus, the right app delivers convenience and value that keeps people coming back. As more restaurants realize the benefits of thoughtful mobile engagement, diners everywhere stand to gain.

Learn how to manage a restaurant chain without going franchise mode on Square.