How Restaurants Can Leverage a Mobile Ordering App to Grow Email Marketing List

TLDR

Have you considered how a mobile ordering app could help grow your email marketing list? Collecting customer data is crucial for restaurants aiming to boost loyalty and repeat business. Read on to discover how to leverage mobile ordering technology to capture leads and segment your audience for targeted email campaigns. With a few simple tweaks, that convenient ordering app could become an invaluable marketing asset. Let's explore easy ways you can attract app users to share their contact info and permission to send promotional emails. You'll learn tips to incentivize sign-ups, capture customer analytics, and turn one-time diners into regulars. Don't let this opportunity pass you by. Take control of your customer data to drive results and watch your email list grow.

‍

Mobile App That Offers More Than Just Convenience

Per Diem app allows restaurants to provide customers with more than just a convenient ordering experience. By encouraging users to sign in through their email address when first using the app, restaurants can build an effective email marketing list.

Collect Customer Data and Build Loyalty

By capturing customer details like name, email address, and order history, restaurants gain valuable data to better understand their customers' preferences and habits. They can then use this information to tailor email campaigns, promotional offers, and social media marketing to specific customer segments. This data also allows restaurants to identify and reward loyal customers through special offers and discounts.

Increase Order Frequency and Value

Targeted email campaigns and push notifications through a mobile app make customers aware of promotional offers, new menu items, and daily specials which can encourage them to order more frequently. The convenience of mobile ordering also means customers are more likely to place larger orders. Studies show mobile food ordering can increase the average order value by up to 20%.

Drive Repeat Business

A user-friendly mobile app that offers a great customer experience will keep customers coming back. By streamlining the ordering process and making it easy to reorder favorite meals or try new menu items, restaurants can drive repeat business and gain a competitive advantage. Satisfied customers will also leave positive reviews and ratings which help to attract new customers.

Expand Marketing Reach

By encouraging app users to share the app with friends and follow the restaurant on social media, the marketing reach can grow exponentially. This word-of-mouth effect, combined with social sharing of posts about promotional offers, events, and positive customer experiences, helps to raise brand awareness and reach new potential customers.

A mobile app that provides real value to customers through convenience and rewards can be a powerful tool for restaurants to boost sales, build loyalty, and strengthen their brand. While the initial investment in a customized app may be significant, the long-term benefits to the business can make it a very worthwhile marketing strategy.

‍

Collect Customer Information Through The App to Build Your Email List

Enable Email Capture Upon Sign-Up

When customers download your mobile app and sign up to create an account, provide the option for them to enter their email address in addition to their phone number. Many customers prefer using their email to log in and will readily provide it. Capture this information upon sign-up to start building your email list.

Offer An Incentive For Email Sign-Up

To encourage more customers to provide their email address when creating an account, offer an incentive like a discount on their first order or free drink. People are more willing to share their personal information if they feel they are getting something in return. These email sign-up incentives are an easy way to grow your list quickly.

Send Welcome Emails to New Email Subscribers

Once a customer provides their email address, send them a welcome email to confirm their subscription. This is an opportunity to share more details about your business and offerings to make them feel valued. You can also include a promo code in the welcome email for their next purchase to give them an immediate benefit of joining your list.

Start Building Engagement Through Email Marketing

With a growing list of email subscribers, you can launch email marketing campaigns to drive more business. Send newsletters with the latest promotions and product updates, share content to educate customers about your offerings, and send special offers only available to email list members. Regular engagement through email marketing will turn new subscribers into loyal, repeat customers.

Leveraging your mobile app to capture customer emails is a simple way for restaurants and cafes to build an engaged audience. Start offering email sign-up incentives, welcome new subscribers, and engage your list through regular email marketing. Your email list will become one of your most valuable marketing assets.

‍

Use Email Marketing to Engage Mobile App Users and Drive Repeat Business

Increase Brand Awareness and Drive App Downloads

Email marketing campaigns are an effective way to raise awareness of your mobile app and encourage new downloads. Promoting an app to existing customers through email allows you to reach users who already know and trust your brand. Regular app promotion through email, social media, and other channels is key to gaining new users.

Re-engage Inactive Users

Many mobile app users stop using an app shortly after downloading it. Targeted email campaigns aimed at re-engaging inactive users can drive them back to your app. Emails highlighting new app features, promotions, or other updates give inactive users a reason to open your app again. App usage usually increases after an email re-engagement campaign, leading to more repeat customers and business.

Drive Repeat Business

Email marketing plays an integral role in promoting your app to generate repeat business. Messages highlighting current promotions, new menu items, or seasonal offerings give users an incentive to place another order through your app. Personalized emails with recommendations based on past orders are especially effective at driving repeat business. The more customers use your app to order, the more data you gain to further tailor messaging and increase repeat business.

Build Your Email List

The most valuable benefit of enabling email registration through your mobile app is the ability to build an email list. An email list gives you direct access to your customers and allows you to send targeted messaging to drive app usage and business. App users who opt-in to receive emails are ideal recipients for promotions and updates aimed at generating repeat business. Growing your email list through app sign-ups should be a key goal of any mobile marketing strategy.

In summary, leveraging email marketing to engage with mobile app users is essential for promoting your app, reactivating inactive users, driving repeat business, and building your email list. A comprehensive email strategy, in combination with your mobile app, leads to greater customer loyalty and increased business success.

Check out Lucky Coffee's case study on using email marketing to boost sales.

‍

Final Thoughts

You have the power to grow your customer base and increase repeat business. With a customized mobile ordering app from Per Diem, collecting customer data for email marketing campaigns is effortless. Give your patrons the convenience they crave while gathering their information for future promotional outreach. Download our free guide to get started leveraging mobile ordering apps for email list growth today. The future of your marketing strategy is in your hands. Seize the opportunity and watch your restaurant thrive.

‍