How Per Diem Learned From Sweetgreen's Example to Build an Amazing White-Label App

TLDR

If you're an owner, you know how critical mobile ordering has become. Customers expect an easy and intuitive app that allows them to order ahead for pickup or delivery. They want to track their order status in real-time, collect rewards, and customize their purchases. Mobile ordering apps like Sweetgreen have set a good example of what a useful app should provide.

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Benefits of a White-Label App

The good news is that as a small business, you can now offer that same level of service. With a white-label app from Per Diem, your customers can enjoy all the features that make mobile ordering a pleasure: easy onboarding, pre-ordering, notifications and tracking, gift cards, and integrated payments like Apple Pay. The loyalty program and customization options ensure repeat business. While you get all this at a fraction of the cost of developing your own branded app, your customers will feel like they are using a customized tool built just for your restaurant.

The bottom line is that with the right white-label app, small eateries can deliver the same seamless ordering experience as national brands. Keep reading to learn how Per Diem and Sweetgreen demonstrate the hallmarks of good product design for restaurant mobile apps.

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Key Features of a Well-Designed Restaurant App

Any well-designed restaurant app should have certain key features to provide an optimal customer experience.

Intuitive Interface and Easy Navigation

An intuitive interface with a simple layout allows customers to easily find what they need and complete their order efficiently. A good app offers a straightforward menu layout and checkout process with minimal clicks required, providing a seamless user experience.

Real-Time Order Updates and Tracking

Customers appreciate transparency into the status of their order. The app should provide real-time order updates and tracking for pickup and delivery orders. Push notifications alert customers when their order is ready or out for delivery, giving them peace of mind and building trust in the brand.

Loyalty and Referral Programs

Effective loyalty and referral programs incentivize customers to order again and again while also attracting new customers through word-of-mouth marketing. Both Per Diem and Sweetgreen's apps offer loyalty rewards, birthday gifts, and referral programs to foster customer relationships and drive repeat business.

Pre-Ordering and Multiple Payment Options

Functionality like pre-ordering, in-app payment, and scan to pay provide convenience and flexibility for customers. A user-centric app should allow pre-ordering for pickup and delivery in addition to accepting Apple Pay and other mobile wallets.

In summary, an intuitive interface, real-time order updates, loyalty programs, pre-ordering, and multiple payment options are key features of a well-designed restaurant app.

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How Per Diem's White-Label App Delivers Quality Design

Per Diem's white-label mobile app provides an affordable yet high-quality solution for restaurants and coffee shops. The app offers essential functionality and a user experience on par with custom-built apps, enabling businesses to establish a robust digital presence without the high cost and long development process of custom apps.

Simple, Intuitive Interface

The app follows predictable navigation design principles with simple individual screens for an intuitive user experience. The uncluttered interface makes the app easy to use for customers of all technical abilities. Clear menu categories, large touch targets, and minimal steps to complete an order facilitate fast, frustration-free ordering.

Rigorous Testing

Although Per Diem's app is white-label, it undergoes rigorous testing to ensure essential functionality and a seamless user experience. The company tests the app on multiple levels to identify and fix any issues before launch. This meticulous testing gives businesses confidence that their app will work as intended for their customers.

Customizable and Co-Branded

While the Per Diem app provides a ready-made solution, it also allows for customization to match a brand's visual identity. Businesses can co-brand the app by adding their logo, color scheme, typography, and other brand elements to make the app feel like a native part of their digital experience. The level of customization helps eliminate the risk of app store rejection for not aligning with a brand's established identity.

Convenient Ordering and Payment Options

The app offers convenient ordering and payment options. Customers can pre-order for pickup or delivery from the comfort of the app. The interface makes it easy for customers to select their preferred pickup time or delivery window. The app also accepts Apple Pay and Google Pay, providing customers a seamless checkout experience and the security of using their fingerprint for payment.

In summary, Per Diem's white-label app delivers an experience on par with custom-built apps through its simple yet thoughtful design, rigorous functionality testing, and ability to co-brand the app to match a business's visual identity. By leveraging the white-label solution, restaurants, and coffee shops can establish a high-quality mobile presence and reap the benefits of digital ordering without the significant time and cost required to build their own custom app.

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Sweetgreen's App Sets the Standard for Restaurant Apps

Streamlined and Personalized Experience

We've selected Sweetgreen for this article because both Per Diem and Sweetgreen apps share many similarities in app design and features that shape the overall customer experience. The company's app offers clients a modern, user-friendly interface and easy navigation without unnecessary steps, allowing for fast ordering procedures.

Convenience and Accessibility

Sweetgreen's app provides a convenient, accessible experience for customers. Customers can pre-order for pick-up or delivery, scan to pay in-store, or get delivery. The app offers a loyalty program for members with birthday gifts, credits for select menu items, and other personalized perks. Customers receive order status notifications for pick-up and delivery and can follow live updates within the app. Favorites can be reordered directly from the home screen.

Premium Design at an Affordable Price

While Sweetgreen's custom app is tailored to their brand, Per Diem delivers a comparable premium experience as an affordable, white-label solution for restaurants and coffee shops. However, the underlying functionality, features, and high-quality design are consistent. For local chains, Per Diem provides an opportunity to keep up with larger brands and offer customers the latest in mobile food ordering at a fraction of the cost of developing a custom app.

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Final Thoughts

You have seen how the user-friendly interfaces, easy navigation, and convenient features of the Per Diem and Sweetgreen apps create a smooth ordering experience for customers. Both apps allow for pre-ordering, real-time order tracking, customized orders, and rewards programs. While Sweetgreen uses a custom-designed app, Per Diem's white-label app provides the same quality experience at a lower cost. So when choosing a mobile ordering solution for your restaurant or coffee shop, consider how a white-label app like Per Diem can provide the ideal blend of great design and value. Delivering an app that delights customers doesn't require building from scratch. With Per Diem, you can leverage an elegant ready-made solution to make mobile ordering work for your restaurant.

Visit our blog to learn how Per Diem has outshined the competitors in the hospitality tech industry.

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