Forget Starbucks: How Square Crushes Customer Loyalty for Coffee Shops

TLDR

Hey coffee shop owner, have you been feeling the heat from massive chains like Starbucks lately? They spend millions promoting their loyalty programs and apps to keep customers coming back. How can a little indie shop like yours compete when you don't have that kind of marketing budget? Turns out, you don't need it. With Square Loyalty, you've got an easy, affordable way to start building real relationships with your customers and keep them choosing you over the big guys. Forget fancy promotions or expensive giveaways, Square Loyalty helps you get to know your customers and reward them in ways that actually matter to them. You'll soon see familiar faces becoming regulars, and regulars turning into VIPs. Before you know it, your little shop will become their favorite neighborhood spot. All without breaking the bank or selling out to some giant chain. Sound too good to be true? Keep reading to see how Square Loyalty can help turn your casual customers into loyal regulars and your shop into the place where everyone wants to be.

How Square Loyalty's Pay With Points Drives Repeat Customers

With Square Loyalty, your regulars become your best customers. This white-label loyalty program makes it easy for customers to pay with the points they've earned, driving repeat business.

Square Loyalty automatically tracks each purchase and rewards your customers, even when they pay in cash. Customers simply scan an app or card at checkout to earn points, then redeem those points for free drinks or food. It's a win-win: your customers get treats, and you get their loyalty.

The best part is Square Loyalty's pay with points feature. Customers can apply points directly to their purchase at the POS, making them more likely to return to use their rewards. And with a Square Loyalty-powered mobile app, customers can view balances, earn and redeem points, get rewards notifications, and pay in a tap, all in one place.

Forget complicated point systems. Square Loyalty uses a simple formula based on dollars spent to calculate points, so customers always know what they're earning. And you have total control over point values and redemption options to match your business.

With customized loyalty programs for individual locations or whole chains, Square Loyalty grows with you. Enroll new members, view key metrics, and create targeted marketing campaigns to engage your customers, whether you have one shop or 100.

Mobilize your loyalty program and keep customers coming back. Square Loyalty turns every purchase into an opportunity, helping local businesses thrive. Isn't it time to make loyal customers your secret weapon?

The Power of Personalized Mobile App Ordering

With a mobile ordering app like Square Loyalty, coffee shops can offer their customers a personalized experience that keeps them coming back for more.

Ordering your usual latte or cold brew is now as easy as a few taps on your phone. You can place an order from anywhere - your home, office or on your commute in - and have it ready to grab as soon as you walk in. No more waiting in long lines or figuring out payments at the counter.

Square Loyalty also makes it simple to save your favorite drinks, customize them and reorder with a single click. Have a hankering for your go-to cappuccino with an extra shot of espresso and cinnamon sprinkled on top? Add it once to your favorites and you'll be enjoying that delicious concoction with a few screen taps every time.

The best part is the loyalty program. With every purchase, you earn points that can be redeemed for free coffee, discounts or other perks. The more you buy, the more rewards you'll receive. It's a win-win - you get to enjoy amazing coffee and great savings, while your local shop builds a base of dedicated, long-term customers.

For coffee shops, Square Loyalty provides an easy way to boost revenue through increased sales, higher average tickets and improved customer retention. By offering mobile ordering and a personalized loyalty program, you'll transform occasional customers into passionate regulars. Now that's a recipe for success that any coffee shop owner can appreciate!

Targeted Push Notifications: Learning From Starbucks' Success

Starbucks has mastered the art of using targeted push notifications to keep customers engaged and coming back. As an independent coffee shop, you can learn a lot from their success.

Personalized Messaging

Starbucks leverages customer data and purchase history to send personalized push notifications. For example, if a customer always orders a caramel macchiato on Tuesday mornings, Starbucks may send a notification on Tuesday offering that drink at a discount. This makes the customer feel known and valued.

As a small business, you have the advantage of really getting to know your regular customers and their preferences. Use your point of sale system to track purchase patterns and send tailored messaging to your loyal customers. For example, you might notify your most dedicated espresso drinkers about a new single origin roast or seasonal latte. Sending personalized, relevant offers will make your customers feel special and keep your shop at the top of their minds.

Timely Reminders

Starbucks also sends push notifications reminding customers about their usual order around the time they typically visit. This triggers the customer’s memory and makes them crave their usual Starbucks treat. As an independent shop, you can employ similar reminders to give your customers that warm, familiar feeling of their go-to order waiting for them.

For example, if you have a customer who swings by for a cappuccino and pastry around 10 AM a few times a week, shoot them a quick reminder notification saying, “Your morning pick-me-up is ready and waiting! See you soon.” This kind of thoughtful outreach will turn your casual customers into fiercely loyal regulars.

While you may not have Starbucks’ tech budget, you can still use simple tools like Mailchimp to schedule automated push notifications. With some creative thinking, you can develop messaging that resonates with your customers and keeps your shop at the top of their minds. Targeted outreach is a simple way to build loyalty and boost sales, so start crafting your push notification strategy today!

Data-Driven Insights: Understanding Your Best Customers

Data is only as useful as the insights you can gain from it. With Square Loyalty, you get access to powerful data and analytics tools to better understand your customers and their behaviors.

See Your Best Customers

Square Loyalty lets you see your most loyal customers at a glance. You can view metrics like number of visits, average spend, and total lifetime spend to see your top customers. Focus your marketing efforts on engaging and rewarding these VIP customers.

Find Patterns

Look for trends in your customer data like what products are frequently purchased together or the average number of visits per week for your top customers. Use this information to optimize your menu, staffing, and inventory. You might discover that your busiest days and times are different than you realized or that a promotion had a bigger impact than expected.

Personalize the Experience

Data-driven insights allow you to personalize the customer experience. You can tailor your loyalty program to best fit your customers’ needs and preferences. Send triggered emails when customers reach a reward threshold or on their birthday. Understanding customer behavior at an individual level allows you to provide the most relevant offers and messaging.

Make Data-Driven Decisions

Relying on real data and metrics allows you to make strategic business decisions backed by customer insights. You can see how factors like weather, location, promotions, and seasonality truly impact your sales. Make pricing changes, add or remove menu items, adjust operating hours, and plan your marketing budget based on data - not gut instinct.

Data may be complicated, but the insights don’t have to be. Square Loyalty provides an easy to understand dashboard so you can quickly see trends and take action. Use data to strengthen your connection to customers and make the smartest choices for your business.

Why Square Loyalty Beats Starbucks' Rewards Program

Starbucks has dominated the loyalty program game for coffee shops, but Square Loyalty gives independent shops a way to crush the competition. Here’s why Square’s program is superior for customers and business owners alike:

Square Loyalty is a complete payment and loyalty solution that lets you reward customers for every purchase. Unlike Starbucks’ tiered program that makes customers earn “stars” to get rewards, Square Loyalty lets you offer instant perks. Customers appreciate the immediacy, and you’ll build loyalty faster.

The program is simple to set up and run. You just need a Square terminal to accept payments, and the loyalty features are built right in. Starbucks, on the other hand, requires custom apps, QR codes, and more tech to manage their complex program. With Square, you avoid complicated integrations and just start rewarding customers instantly.

Rewards are highly flexible. You can offer dollars off, free items, birthday rewards, and more. Starbucks only allows customers to redeem for free drinks and food. Square Loyalty gives you options to suit your business and keep customers engaged. You can also change rewards anytime to match your current promotions or inventory.

Both in-store and online purchases qualify for rewards. Starbucks only allows in-app or in-store purchases to earn stars. S