5 Proven Strategies for Beauty Salons to Win Back Non-Returning Clients

TLDR

Have you noticed a drop in return clients at your salon recently? Bringing back non-returning customers requires effort, but the rewards can be immense. Implement strategies like loyalty programs, convenient mobile booking, and membership plans to entice clients to come back again and again. Offering perks tailored to their preferences makes customers feel valued. Small touches to improve their experience and save time will encourage repeat visits. With commitment to outstanding service and smart incentives, you can win back clients who have gone elsewhere. Now is the moment to take action if you want your salon to thrive.

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Offer Loyalty Rewards and Salon Memberships via Mobile App

Implement a Loyalty Program

Retaining existing clients is far more cost-effective than constantly acquiring new ones. Implement a points-based loyalty program that rewards repeat visits, referrals, and engagement with your salon. With each visit, clients earn points redeemable for discounts, free services, or product purchases. This incentivizes them to keep coming back.

Enable Salon Memberships

Another powerful retention tool is offering salon memberships or subscriptions via your mobile app. Clients can purchase weekly, monthly or annual packages upfront at a discounted rate. This provides tremendous value while ensuring a steady revenue stream for your business. Leverage apps like Square Appointments to easily enable member pricing tiers.

Leverage Mobile App Features

Mobile apps make the membership experience seamless for clients. They can conveniently book appointments, manage their membership, earn/redeem loyalty points, and receive tailored promotions - all from their phones. Apps also allow you to send push notifications reminding clients about upcoming appointments, new services, or special offers to draw them back in.

By combining loyalty rewards with recurring salon memberships powered by mobile technology, you create an incredibly sticky client experience. This comprehensive approach keeps your salon top-of-mind and gives customers every incentive to remain loyal, long-term patrons.

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Make Booking Convenient With a Branded Mobile App

Easy 24/7 Appointment Booking

Give your clients the convenience of booking, rescheduling or canceling appointments anytime through a branded mobile app. They can view your up-to-date availability and select times that work best for them - no more waiting on hold or playing phone tag.

Choose Their Favorite Staff

Clients often prefer working with certain stylists or estheticians they've grown comfortable with. Allow them to select their preferred provider right in the app when booking an appointment. This personal touch keeps them coming back.

Automated Reminders & Special Offers

Send automatic text and push notification reminders so clients never miss an appointment again. You can also share personalized promotions and loyalty rewards directly to their phones, encouraging repeat visits.

Streamlined Check-Ins

When clients book through the app, their visit is already in the system upon arrival. This allows for faster check-ins with less disruption at the front desk. They simply check in and are seated quickly.

By making the booking process so convenient through a sleek branded app, you remove obstacles and make it easy for clients to rebook with you regularly. The seamless experience keeps your business top of mind.

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Win Back Non-Returning Clients With Targeted Outreach

Identify Lapsed Clients

The first step is to identify clients who haven't visited your salon in a while. Analyze your customer database and segment out those who haven't booked an appointment or purchased products in the last 6-12 months. Create a targeted list to focus your outreach efforts.

Customize Incentives

Tailor your approach based on each client's history and preferences. Did they typically get haircuts, mani-pedis or facials? Offer a discount or freebie on their favorite service to entice them back. Make it personal by noting when you last saw them.

Send Timely Reminders

Utilize your salon software or apps like Per Diem to send customized push notifications and emails. Remind lapsed clients you miss seeing them and would love to get them back in the chair. Highlight new services, stylists or promotions they may find appealing.

Make It Easy To Rebook

Streamline the process with online booking through platforms like Square Appointments. Let clients conveniently view your calendar and select their preferred stylist with a couple taps. Offer a one-time welcome back discount code to apply at checkout.

Leverage Loyalty Programs

For your most loyal clients, reinvigorate their interest with bonus reward points or a special membership upgrade. Provide early access to new product launches or exclusive pamper packages. The VIP treatment reminds them why they love your salon.

With strategic, personalized outreach, you can re-engage lapsed clients and get chairs filled again. Win back their business by delivering an exceptional experience they won't want to miss.

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Final Thoughts

You hold the power to turn one-time clients into lifelong, loyal customers. Implement convenient booking options, membership plans, and smart marketing techniques to show each guest they are valued. When you make consistent efforts to build real relationships, your salon will thrive. Now go forth and make meaningful connections with every person who steps through your doors.

Check out this blog to discover the best bookings software for your beauty business.