TLDR
You're in a hurry. You need your caffeine fix, and you need it now. You walk into your favorite coffee shop and are greeted by the smell of fresh-brewed coffee. You can't wait to get your hands on a cup.
But then you remember: you left your wallet at home. Bummer. But what if there was a way to skip all of that? What if you could walk into any coffee shop, order anything you want, and pay for it with just the touch of a button?
That's where the Starbucks app comes in. With just the tap of a button, you can pay for your drink, earn rewards, and even place orders ahead of time. And the best part is, it works at any Starbucks location in the world.
So why hasn't every coffee shop jumped on this bandwagon yet? If you're running a coffee shop or a restaurant, it's time to start thinking about building your own version of a Starbucks app. It's the future of paying for coffee and food, and your customers will love it.
The Starbucks App -- Big Picture
You may not have realized this, but the Starbucks app is actually more than just a way to order your coffee ahead of time. It's also a convenient way to pay in-store, and to customize your favorite orders. Plus, rewards are built right in, so customers earn stars towards free drinks and food on all your purchases. It's no wonder the Starbucks app has been so successful; it makes life a whole lot easier for customers. And that's why every coffee shop should have their own app.
How Does the Starbucks App Work?
But what if you're just a small neighborhood coffee shop? Does having an app still make sense? Here are a few things you should consider before we answer that question.
The Starbucks app is the most regularly used loyalty rewards app among major restaurant chains, according to a recent study. That means that if you have the Starbucks app, you can rack up rewards and save money on your favorite coffee drinks.
The Starbucks app is also a convenient way to order ahead for pickup, scan and pay in-store, and customize your favorites. So if you're a regular, the Starbucks app will make your life a lot easier.
The main purpose of the Starbucks app is to make a coffee order and pay. But there are a lot of other features that make it worth downloading -- especially for Starbucks regular customers.
What Are the Benefits of the Starbucks App?
For starters, the app is a great way to save time. You can order and pay for your coffee before you even get to the shop. And if you're a regular customer, you can rack up rewards and unlock exclusive benefits with almost every purchase.
One of my favorite things about the Starbucks app is that you can redeem stars for free drinks, food, and more.
What Are the Best Starbucks App Features?
So the Starbucks app rocks, but did you know about all of its additional features?
The app is super easy to use. You can pay for your coffee and food with it, and you can even earn stars and redeem rewards. Plus, you can send a gift card to your friends or family with just a few taps.
But my favorite feature is Mobile Order & Pay. With this nifty option, you can order and pay for your food ahead of time. All you have to do is choose your food and drink, select a pickup time, and then you're good to go! No more waiting in line at Starbucks, and planning your day becomes so much easier.
How Does the Starbucks App Increase Customer Loyalty?
In a perfect world, every coffee shop has their own Starbucks app that allows their customers to place orders and skip the line. Not only does this make your best customers life a little bit easier, but it also increases customer loyalty.
The Starbucks Rewards program awards customers with "stars." As they earn stars, customers receive free coffee and products. In fact, Starbucks has a staggering 16 million active members. So what does Starbucks get out of all this? They reap many of their own "rewards," such as increased retail sales, valuable customer data, and increased recurring revenue.
How Does Starbucks Generate Recurring Revenue through the Starbucks App?
The app is tied to the Starbucks loyalty program. In other words, customers who use the Starbucks app are more likely to keep coming back.
The Starbucks app has been utilized in over 4,000 U.S. stores, and it's been a major success for the company. In fact, over 60% of all transactions at Starbucks are made through the mobile app. So if you're a coffee shop owner, you definitely need to consider a world where your best customers can download your app and have it at their fingertips -- just like Starbucks. It could be the key to increasing your foot traffic and boosting your revenue stream.
How Can Coffee Shops Create Their Own Version of a Starbucks App?
If you're a coffee shop owner, then you're probably wondering why you don't have your own Starbucks app yet. After all, the Starbucks app is available on iPhone and Android, and it allows users to pay or track rewards, as well as order and delivery. Plus, users earn two stars for every dollar spent at a participating store when paying with a digital Starbucks Card in the App.
So what are you waiting for? There's no need to reinvent the wheel here—just borrow some of the features from the Starbucks app and customize them to fit your needs. This is a great way to engage with your customers and keep them coming back for more.
How Can Coffee Shops Promote Their Own App?
All of this is great news for coffee shops, because it means they can promote their own version of the Starbucks app and get people ordering from them instead. Here are a few ideas on how to do that:
1. Run promotions to incentivize people to download the app. For example, offer a free drink or a discount on food for anyone who downloads and orders from the app.
2. Place QR codes in-store near the counter and on the menus so people can download the app. App users convert 3x more than average users so it really is a no-brainer.
3. Get the word out on social media, and use influencers to promote the app to their followers.