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TLDR
This 11th of May, give your customers a reason to indulge. With features like build-your-own box, you can promote customized value deals and upsells for "Eat What You Want Day." Let your customers create their perfect meal without limits. Offer discounts on add-ons and sides to encourage carefree ordering. Per Diem's integration with Square POS and Loyalty makes rewarding return customers easy. Use this annual celebration of indulgence to drive revenue and engagement. Give your customers a day to remember.
Make the Most of "Eat What You Want Day" for Your Restaurant
Announce Deals and Discounts on Your Most Popular Menu Items
On May 11th, your customers will likely crave their favorite indulgences. Offer promotions on your top-selling items like pizzas, burgers, and ice cream to boost sales. Discounts of 10-25% on these items will entice customers to order more. You can announce these special deals through your restaurant’s website, social media, email newsletter, and mobile app.
Create Value Meals and “Build Your Own Box” Options
For “Eat What You Want Day,” allow your customers to create their perfect combo meal by choosing multiple menu items for one price. A “Build Your Own Box” option on your white label app will let customers select a base like fries or a salad and add on items like wings, mozzarella sticks or a milkshake for a customized meal deal. These kinds of flexible deals will encourage larger orders and higher spending.
Provide Free Samples and Upsells for Additional Purchases
On May 11th, have staff provide free samples of new or popular menu items to customers waiting for their takeout or delivery orders. The samples will expose customers to more of your offerings and prompt them to make additional purchases. Your staff can also suggest complementary upsells like adding a drink or dessert to an order. Use your mobile app to prompt upselling offers as well when customers place their orders.
By offering targeted promotions, value deals and upselling opportunities on “Eat What You Want Day,” you can motivate your customers to indulge in more of their favorites and spend generously at your restaurant. A customized white label mobile app will help you effectively market to your customers and provide an easy ordering experience for their customized “dream meal.”
Offer Customizable Meal Deals Through Your White-Label App
Per Diem enables restaurants to easily design discounts and bundled offers that encourage customers to indulge.
Enable Build-Your-Own Boxes
On May 11th, many customers will crave the freedom to choose exactly what and how much they want to eat, without limits or restrictions. Your app should allow people to construct their perfect meal by selecting multiple menu items to bundle into one discounted ‘box.’ For example, offer a base price for a choice of burger or sandwich, side, and drink, then allow people to add on extras like desserts, appetizers or additional sides at a discount. This highly customizable experience will drive higher average tickets.
Offer Progressively Discounted Upsells
In addition to build-your-own boxes, use your app to prompt customers with upsell offers that increase in discount as more items are added. For instance, start with 15% off any two menu items, then 20% off for three or more items. This incentivizes people to keep adding to their order to achieve the best deal. Be sure to allow mixing and matching from all areas of your menu.
Promote Discounts for Dine-In, Pickup and Delivery
To capture every customer, apply discounts across all service modes - dine-in, takeout and delivery. Some people will want to celebrate in your restaurant, while others prefer eating at home. Accommodate all preferences to optimize sales on this food-focused holiday.
Encourage Upsells and Drive Loyalty With App-Based Rewards Programs
To maximize sales on ‘Eat What You Want Day’, restaurants can leverage mobile apps like Per Diem to offer creative promotions and build customer loyalty.
Bundle Value Deals
Restaurants can create special ‘Eat What You Want’ bundles and upsell customers with add-on items. For example, a burger joint may offer a ‘build your own burger’ kit with extras like bacon, avocado or fried egg toppings for an additional charge. The app makes it easy for customers to customize and pay for their perfect burger.
Tiered Loyalty Programs
Per Diem integrates with Square Loyalty to offer tiered loyalty programs. As customers earn more points and move up reward tiers, restaurants can offer increasing discounts and free items. Studies show tiered loyalty programs can increase ROI by up to 80% compared to standard loyalty programs. Customers engaged in loyalty programs also tend to spend 67% more per transaction.
Data-Driven Insights
The app's dashboard provides valuable customer data and analytics to help restaurants enhance the customer experience. By tracking customers’ ordering patterns and preferences, restaurants can send personalized promotions and tailor menu items to customer tastes. They can also identify their most loyal and valuable customers to provide special rewards and VIP treatment.
Seamless Mobile Ordering
On the national food day provide a seamless ordering experience for customers on the go. Customers can avoid waiting in long lines by placing an order on their phone, then picking it up at their convenience. By offering convenient mobile ordering and payment, restaurants can capture more impulse purchases and encourage diners to ‘eat what they want’ without delay.
On ‘Eat What You Want Day’, a successful promotion and loyalty strategy enabled by an app like Per Diem’s can help restaurants boost sales, build lifelong customer relationships and gain data-driven insights to enhance the customer experience well beyond a single day of indulgence. With the right digital tools and creative rewards programs in place, restaurants will have customers eagerly awaiting ‘Eat What You Want Day’ year after year.
Final Thoughts
You too can boost sales for 'Eat What You Want Day' by leveraging the customizable promotions and incentives available through your white label Per Diem app. Give your customers the freedom to indulge without limits and watch as your revenue scales to match their appetites. Empower customers to order whatever they want and capture more impulse purchases. Leverage a loyalty app to make 'Eat What You Want Day' your most profitable event of the year.
Discover how to craft value menus for your restaurant in this blog.
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