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TLDR
Easter is just three days away, and while some places have been planning their brunch events for weeks, there’s still plenty of opportunity to bring in a full house and drive serious revenue. Whether you’re working with a packed dining room or offering cozy takeaway kits, you’ve still got time to deliver an unforgettable experience—and fill those tables or takeout bags.
From creating a seasonal menu to getting the word out fast with tools like Per Diem, these tips will help you grab attention, drive orders, and create moments your guests will remember. Read on to discover actionable insights that will help you make the most of Easter 2025 and drive significant revenue growth for your restaurant.
Create an Eye-Catching Limited-Time Menu
Lean Into Spring Flavors and Festive Touches
For Easter, guests are drawn to seasonal dishes that feel celebratory. Building a limited-time Eatser menu with spring ingredients and creative names can add instant excitement. A prix fixe brunch option makes it easier for guests to order and helps your kitchen stay efficient.
Some ideas to include: a deviled egg trio with bold toppings, a fresh spring vegetable frittata, or carrot cake French toast with cream cheese glaze. These dishes are indulgent, familiar, and visually appealing—ideal for in-person and digital promotion.
Highlight the Menu Everywhere
If you’re using Per Diem, upload your Easter specials directly into the app to make them easy for guests to browse. Use bright, high-quality images and themed names to make each item pop. Use homepage banners to catch attention the moment someone opens your app.
In-store, simple menu inserts or table tents can help guests quickly spot what’s new. If you have a sidewalk or waiting area, write out your specials on a chalkboard or print signage that highlights your best-selling dish.
Promote on Social Media While You Can
Social media marketing is your fastest way to reach potential guests looking for Easter plans. Focus on showing off the menu, building urgency, and giving followers a peek at what they can expect when they visit.
Share the Menu, the Countdown, and the Behind-the-Scenes
Your guests are already scrolling, looking for plans, and checking to see what’s open. Your job is to show them exactly what you’re offering and how to get it.
Start with your Easter menu. Post it to your Instagram feed, stories, and Facebook with a clean image or graphic. Add a countdown on Instagram Stories with captions like “2 Days to Easter Brunch” or “Tables Filling Fast.” Behind-the-scenes content, like kitchen prep or table setups, gives guests a peek into what’s happening and builds anticipation.
Use Location Tags and Seasonal Hashtags
Be sure to tag your restaurant location and use hashtags that help you appear in local search results. A few to consider include #EasterBrunch, #BrunchNearMe, and your city name. If you're using stories, save them to a “Brunch” or “Holidays” highlight on your profile so they’re easy to revisit before the big day.
Offer Pre-Order or Take-Home Easter Kits
Boost Easter sales and elevate your restaurant's offerings with pre-order and take-home Easter kits. Not every customer wants to dine out, but many will happily purchase a ready-to-enjoy brunch for their at-home celebrations.
Create Irresistible Easter Brunch Boxes
Assemble ready-to-heat brunch boxes that feed 2-4 people. Include a variety of Easter favorites like quiches, pastries, and seasonal fruit. To make your offering truly special, add a small bouquet or Easter candy pack as a surprise. This thoughtful touch will boost shareability on social media, expanding your reach.
Utilize Per Diem's Pre-Sell Feature
The app’s pre-sell feature is built for this kind of special. Restaurants can list Easter kits in the app ahead of time and set a limit so they don’t oversell. Guests get a seamless ordering experience and you get a more manageable prep schedule.
This also helps you forecast demand. Knowing how many kits are pre-ordered lets you shop smarter, reduce waste, and avoid last-minute chaos. If you’ve never tried a pre-sell, this is a perfect low-risk holiday to test it out.
Want to make your Easter specials easier to manage and sell out faster? List them in your Per Diem app and let guests preorder directly from their phones—before the weekend rush hits.
Send Push Notifications to Your Regulars
Push notifications are one of the fastest ways to promote your Easter brunch specials, drive reservations, and convert interest into real-time action. They’re perfect for last-minute restaurant marketing and help you reach your most loyal guests where they’re already spending time—on their phones.
Craft Clear, Timely Messages That Drive Action
Focus on one clear call-to-action per message—like reserving a table or preordering a brunch kit. Use warm, seasonal language and a little urgency to prompt a quick decision. Messages like “Only a few tables left—book now” or “Brunch box orders close tonight” work well. Keep it short, friendly, and easy to act on.
Schedule Pushes at the Right Time
Send your notifications in the early morning or evening when guests are most likely checking their phones. The Per Diem app lets you schedule push ahead of time, you can also create post in the app to link directly to your menu or offer. This makes the process seamless and helps guests take action fast without leaving the app. A well-timed message can easily fill those last open spots.
Drive Urgency with a "Brunch & Bubbles" Promo
To boost Easter sales and create excitement around your Easter 2025 offerings, implement a "Brunch & Bubbles" promotion. This last-minute Easter promo for restaurants can significantly increase foot traffic and revenue.
Offer Complimentary Bubbles
Entice customers with a free mimosa or glass of sparkling wine with each brunch entrée purchase. This highly perceived value addition can be the deciding factor for diners choosing between restaurants. Alternatively, create a festive cocktail flight featuring spring-inspired drinks to showcase your mixology skills.
You could also offer a special Easter-themed dessert or petit four as a complimentary treat with each brunch order. This sweet surprise will create a memorable dining experience and encourage positive reviews and social media shares, boosting your restaurant's visibility.
Promote the Offer Across Channels and Inside the App
Make your promo highly visible. Display it at your front door, on table tents, and across your social channels. If you're using the app, set up a limited-time in-app offer that guests can tap to redeem in-store. This allows you to track interest, drive urgency, and make the experience feel exclusive to your app users. For those browsing brunch options last minute, this small detail can make all the difference in choosing where to go.
Update Your Hours and Info Everywhere
Your guests are likely searching for “Easter brunch near me” or “open Easter Sunday” at the last minute. If your hours or offerings aren’t updated everywhere people are looking, you could miss out on bookings you otherwise would have had.
Make Sure Your Listings Are Accurate and Consistent
Update your business hours on platforms like Google Business Profile, Yelp, Facebook, and your own website. Clearly state that you’re open for Easter brunch and include any changes in your hours. Be specific about the hours you’ll be serving brunch, whether reservations are required, and what specials you’re running.
Update Your Hours and Messaging in the App
If you use Per Diem, update your holiday hours there as well. Include a brief note in your profile description or banner that highlights your Easter availability. Even better, mention your menu or brunch offer to make your listing stand out. These small updates ensure your most loyal or app-first customers have the most accurate info right when they open the app to make a choice.
Feature Kid-Friendly Options
Easter Sunday brings out families looking for a relaxed, festive dining experience. To maximize you last-minute Easter sales, making your brunch a little more kid-friendly can be a key differentiator, especially when parents are deciding where to take the whole family.
Make the Menu Welcoming for Little Diners
Offer a mini Easter menu for kids with simplified portions and fun presentation. Dishes like bunny-shaped pancakes, fruit kabobs, or colorful scrambled eggs are low-effort to prep but create a big impact. These additions show parents that you’ve thought about their needs, which builds trust and loyalty. Consider naming the kid dishes creatively to make the menu more fun and engaging.
Add Playful Touches to the Table or Experience
A small coloring sheet, crayons, or a chocolate egg at each child’s seat can go a long way in making families feel appreciated. These touches help keep little ones entertained while the adults relax and enjoy their meal. You could even include a quick Easter-themed activity or a small photo setup for families to snap a memory before or after brunch. These simple gestures help make your restaurant feel welcoming and family-focused without adding extra work for your team.
Easter is just days away, but with the right tools, you can still make it your busiest brunch of the season. Join Per Diem today to start promoting your specials, sending push notifications, and turning last-minute traffic into loyal customers.
Final Thoughts
There’s still time to make Easter brunch one of your busiest and most profitable days of the season. Whether you’re offering dine-in specials, to-go kits, or both, your success lies in being clear, visible, and quick to act. By focusing on eye-catching menus, leveraging social media, offering pre-order options, and utilizing push notifications, you can maximize your Easter brunch potential.
Remember to update your information across all platforms, including the Per Diem app, to ensure customers can easily find and choose your establishment. With these tactics in place, you are well-positioned to make the most of this holiday opportunity and create a successful Easter Sunday for your restaurant. One small move today can help fill your seats tomorrow.
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