Dough & Co. Shows Chains How Mobile Tech Can Boost Pizza Sales

TLDR

As the owner of a local pizza chain, you might know the value of harnessing technology to boost sales and customer loyalty. Dough & Co., a renowned pizza brand in Huntington, provides an excellent case study. After implementing a mobile app with order-ahead functionality and customization options, this small business saw substantial growth in both sales and customer satisfaction.

You read that right - a mom-and-pop shop leveraged mobile tech to compete with the big chains. Curious about the details? Read on to learn how Dough & Co.'s investments in mobile ordering increased customer satisfaction. With some strategic tech upgrades, imagine what your hometown pizzeria could accomplish.

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Huntington's Dough & Co. Leads the Way in Pizza Chain Mobile Ordering

Dough & Co. Pizza, a popular Huntington-based pizza chain, is pioneering mobile ordering technology for small pizza restaurants. By adopting the Per Diem mobile ordering app, Dough & Co. is providing customers with a seamless ordering experience through their mobile devices.

Streamlined Online Ordering

Customers can place orders for delivery or takeout directly through their mobile app or website. The process is simple and intuitive, with options to build custom pizzas or choose from menu favorites like The Works or Veggie Delight. Once an order is placed, customers receive updates at every step - from the preparation of dough to the pizza coming out of the oven. This transparency gives customers peace of mind that their order is on the way.

Specials and Rewards

In addition to a straightforward ordering process, the mobile app provides access to menu specials and loyalty rewards. Dough & Co. frequently offers family meal deals, combo specials, and discounts for returning customers. The rewards program allows customers to earn points with every purchase to use towards free pizzas and other menu items. These added benefits encourage repeat business and help build lasting relationships with customers.

A New Generation of Pizza

Dough & Co.’s adoption of advanced mobile technology signals an innovative new approach for small pizza chains. While large chains have offered mobile apps and rewards for years, smaller restaurants have struggled to keep up. By partnering with Per Diem, Dough & Co. is bringing the local pizzeria into the 21st century and setting an example for independent pizza shops across the country. With delicious food, fast service, and a seamless digital experience, Dough & Co. is defining the pizzeria of the future.

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How Dough & Co.'s App Increases Sales and Loyalty

Dough & Co., a popular pizzeria in Huntington, New York, launched a mobile app to provide customers with a convenient way to order food and pay while also building loyalty.

Easy Ordering and Payment

The iOS app allows customers to easily order pizzas and other menu items for takeout or delivery. They can also pay directly through the app using Apple Pay, increasing convenience and speeding up the checkout process. This seamless experience encourages customers to order more frequently.

Customization and Modifiers

Dough & Co.’s app provides many options for customizing orders with different crusts, sauces, and a variety of high-quality toppings. The large selection of modifiers allows customers to create pizzas tailored to their tastes, which cultivates loyalty, social shareability, and word-of-mouth marketing.

Rewards Program

To further boost loyalty, Dough & Co. launched a rewards program within the app that gives customers points for every dollar spent. These points can then be redeemed for free menu items and other perks. Well-designed loyalty programs are proven to increase visit frequency and attract new customers.

Analytics for Targeted Campaigns

The data collected from the app provides insights into customers’ preferences and ordering habits. Dough & Co. can use this information to create targeted campaigns and promotions that resonate with customers. Personalized marketing is an effective way to build lasting relationships and turn new customers into loyal advocates of the brand.

By providing a convenient mobile app, rewarding customer loyalty, and using data to optimize the customer experience, Dough & Co. has found an innovative way to increase sales, build brand affinity, and gain a competitive advantage. The success of this small pizzeria demonstrates how mobile technology and customer data can benefit both independent restaurants and major chains.

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Mobile Ordering Apps - A Must for Pizza Chains Looking to Expand

An Essential Digital Tool

To remain competitive, pizza chains must adopt mobile ordering technology. Mobile apps that offer order-ahead and payment capabilities are becoming widespread, with customers expecting businesses to provide digital convenience. According to Pizza Hut, digital orders now comprise 30% of deliveries. Chains that fail to provide mobile ordering risk losing customers to competitors that do.

Streamlining the Ordering Process

For customers, mobile apps simplify the ordering experience by allowing them to quickly customize and place an order on their device. They can browse the menu, select options, and checkout at their leisure without calling the restaurant or waiting on hold. For businesses, mobile ordering reduces work for employees who would otherwise have to manually take and process phone calls and in-person orders. Staff can then focus on food preparation and delivery.

Data-Driven Insights

Mobile apps provide pizza chains with data to better understand their customers and make strategic decisions. They gain information on popular menu items, combinations, and modifiers to tailor offerings to customer tastes. They can also track order frequency, timing, and location to determine peak hours, enabling them to optimize staffing and inventory. Integrating mobile payment options like Apple Pay further enhances data collection and convenience.

Expansion Through Innovation

For small chains looking to expand, mobile ordering capability demonstrates a commitment to innovation that will appeal to tech-savvy consumers. Dough & Co.’s app, which provides mobile payment and customization options, has likely contributed to the pizzeria’s recent growth. By meeting customers’ digital expectations, the Huntington-based chain is poised to become a major player on Long Island and beyond. Those who adopt this technology will be best positioned to thrive in an increasingly digital food industry.

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Final Thoughts

Looking ahead, the possibilities are endless for your business if you implement a custom mobile ordering system. With a well-designed app that offers online ordering, payment, and pickup, your customers can get their favorite pizza on demand. Streamlining operations using mobile tech means faster service, happier customers, and more sales. By following the successful model of Dough & Co., you too can leverage the power of mobile to grow your pizza empire. The future looks bright for chains that embrace mobile technology- the data is clear that mobile ordering is here to stay.

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