TLDR
Running a successful cookie shop goes beyond crafting delicious treats — it's about creating a seamless and enjoyable experience for customers. Chip City, famous for their delectable ooey-gooey cookies, realized the importance of optimizing their ordering system and engaging with customers more effectively. In 2023, they partnered with Per Diem to take their customer experience to the next level. By using the mobile ordering app, this Cookie Chain improved the ease of ordering, integrated smoothly with their in-store systems, and leveraged built-in marketing tools to better connect with their customers. In this blog, we’ll dive into Chip City’s feedback and explore how Per Diem has transformed their operations.
Effortless Customer Navigation and Seamless Ordering Process
Intuitive User Experience
One of the most critical elements for any mobile ordering app is how easy it is for customers to navigate through it. With Per Diem, Chip City’s customers enjoy a smooth, user-friendly interface that allows them to browse the menu and place orders without confusion. Whether it's first-time users or regular patrons, the app offers a streamlined experience that enhances customer satisfaction.
Hassle-Free Checkout Process
In addition to easy navigation, Per Diem ensures that the checkout process is equally seamless. Customers can quickly complete their orders, customize them as needed, and pay with Apple Pay without any hassle, reducing the chance of abandoned carts. This smooth ordering process minimizes friction, encouraging customers to make repeat purchases.
Dedicated Support Team
Chip City also highlighted Per Diem’s exceptional customer support. Our dedicated team works closely with partners, ensuring that any issues or questions are swiftly addressed. This allows businesses like Chip City to focus on serving their customers, knowing that the app’s functionality and support are in expert hands.
Seamless Integration with POS and Loyalty Tracking
Smooth Integration with Square POS
With over 40 locations, Chip City needed a mobile ordering app that would integrate seamlessly with their Square POS system. Per Diem’s app connects flawlessly with their existing registers and printers, streamlining the entire order fulfillment process. This eliminates the need for manual input, reducing human error, and ensuring that all orders are processed smoothly and quickly.
Effortless Loyalty Program Management
The app's integration with Square Loyalty adds another layer of value for Chip City. Customers can track their loyalty points and upcoming rewards directly within the app, creating a more personalized and engaging experience. This not only boosts repeat business but also strengthens customer loyalty, as patrons are incentivized to return for more.
Order Fulfillment Made Easy
The seamless POS integration allows Chip City’s staff to focus more on fulfilling orders rather than dealing with technical issues. Whether it’s ensuring that the right cookie gets to the right customer or managing high order volumes, the app makes the process straightforward and stress-free for employees.
Powerful Marketing Features for Real-Time Engagement
Banner Ads for Instant Visibility
One of the standout features of the app is its built-in marketing tools. Chip City uses banner ads to communicate special offers directly on the app’s homepage, allowing customers to see promotions as soon as they open the app. Whether it's a new cookie flavor or a limited-time discount, banners drive instant visibility and increase conversions.
Push Notifications for Real-Time Communication
Per Diem’s push notification feature enables Chip City to reach their customers at the right moment. With the ability to send personalized notifications in real-time or schedule them for later, Chip City can communicate special deals, holiday offers, or remind customers of loyalty points about to expire. This keeps customers engaged even when they’re not in the store.
Continuous Improvement and New Features
As Chip City noted in their review, Per Diem is always working to improve and introduce new features. The constant evolution of the app means Chip City and others can take advantage of the latest tools to stay competitive, whether it’s new marketing capabilities, more integration options, or enhanced user experiences.
Final Thoughts
Chip City’s experience with Per Diem highlights the significant impact a well-designed mobile ordering app can have on a business. From seamless navigation and easy order fulfillment to loyalty tracking and marketing tools, Per Diem has transformed the way Chip City serves its customers. Whether it's driving customer engagement through push notifications or simplifying operations with POS integration, Per Diem continues to be a valuable partner in Chip City’s growth.
By focusing on creating a smooth, efficient, and personalized experience, the mobile app allows the bakery to provide top-notch service, foster customer loyalty, and ultimately grow their business across multiple locations.