Merchants can customize how customers earn points through Square Loyalty. Customers can earn points based on the total amount spent, for specific items or categories, or after a set number of visits. The more opportunities you provide for customers to earn points, the more engaged they will be. Any changes you make in the Square Loyalty settings automatically update in the app, ensuring a seamless experience for both you and your customers.
Loyalty members should be rewarded with various promotions and discounts to encourage spending and visits. This can include additional points for certain purchases, quantity discounts like buy one get one free, and percentage or fixed amount discounts on items or categories. You can also offer time-limited promotions for special events. For item and category discounts, create categories like Holiday items and apply discounts to those. These diverse rewards will keep your customers engaged and encourage repeat visits.
Square Loyalty allows merchants to create custom segments based on factors like spending history and visit frequency. Different loyalty rewards and discounts can then be applied to different customer segments. This targeted approach ensures the most loyal and valuable customers receive the best offers. Once any of these changes are made on the Square side, they are automatically updated in the app as well.
By setting up a comprehensive loyalty program with multiple earning and redemption opportunities, tailored for different customer types, restaurants can maximize customer engagement and the impact on revenue and repeat visits.