Why Chicago Loves Jason Foster’s Groundswell Coffee Roasters

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TLDR

When Jason Foster founded, a Starbucks veteran, Groundswell Coffee Roasters in 2015, his goal was simple: to make excellent coffee more accessible without sacrificing quality. Nestled in Chicago neighborhoods like Ravenswood, West Loop, and Lincoln Square, Groundswell quickly became a go-to for those who love great coffee but prefer a space that feels inviting rather than intimidating. With a background in operational management and a knack for building thoughtful experiences, Jason brought together a team of seasoned industry pros to create a coffee brand grounded in craft, warmth, and approachability.

At the heart of each Groundswell location is a deep respect for detail. From the signature lime-green Diedrich IR-5 roaster to the reclaimed barn-wood furniture and bold wall murals by Chicago artist Brittany Bindrim, every touch reflects the team’s creativity and care. Whether you're a daily drip drinker or a curious espresso explorer, the space welcomes everyone with open arms.

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Small Batches, Big Flavors

Groundswell’s focus on small-batch roasting gives them the freedom to be meticulous. Jason and his roasting team carefully source beans and roast them on-site, allowing them to highlight the natural characteristics of each coffee. Their hands-on approach not only ensures consistency but also brings out nuanced flavors that surprise and delight.

What sets Groundswell apart is how it combines a commitment to specialty-grade coffee with a user-friendly attitude. While some craft coffee spaces can feel overwhelming for casual coffee drinkers, Jason wanted Groundswell to be different—an environment where coffee education happens naturally through conversation and taste. Their in-house coffee is also shared with a growing list of local restaurants and shops, adding another layer of community connection to their work.