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Think Coffee’s Mission: How Your Cup Supports Farmers and Communities

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TLDR

Great coffee begins with great relationships, and Think Coffee has mastered both. Founded by Jason Scherr in NYC, Think Coffee is dedicated to ethical sourcing, sustainability, and uplifting farming communities. By building direct relationships with coffee farmers, they ensure fair wages and support impactful projects like clean water and healthcare initiatives. This hands-on approach creates exceptional coffee and drives meaningful change, making every cup a blend of flavor and purpose.

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Think Coffee's Direct Trade Approach

Think Coffee, one of the best sustainable coffee brands in NYC, takes pride in its unique direct trade approach. As a socially responsible coffee brand, Think Coffee goes beyond traditional fair trade practices by fostering direct relationships with coffee producers.

Transparency in Action

Think Coffee's commitment to transparency sets it apart from other NYC coffee roasters. By eliminating middlemen, the company ensures that farmers receive fair compensation for their hard work. This direct trade coffee model allows Think Coffee to verify that everyone on the farm receives a living wage, positively impacting farming communities.

Beyond the Bean

The brand's mission extends beyond just sourcing quality beans. The company actively implements Common Good projects in areas of urgent need within farming communities. This holistic approach not only improves the lives of coffee producers but also enhances the quality of their harvest, resulting in a superior cup for consumers.

By choosing Think Coffee, you're not just enjoying a great brew – you're supporting a brand that truly values its relationships with farmers and prioritizes sustainable, ethical practices in every step of the coffee production process.

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Prioritizing Transparency and Amplifying Community Impact

Think Coffee, one of the best sustainable coffee brands in NYC, has made transparency and fair wages cornerstones of its business model. As a socially responsible coffee brand, they've taken innovative steps to address inequities in the coffee industry.

Direct Relationships with Farmers

Think Coffee practices direct trade coffee, bypassing middlemen to work directly with farming communities. This approach ensures that a larger portion of the purchase price reaches the farmers themselves. By developing enduring relationships with producers, Think Coffee verifies that everyone on the farm receives a living wage.

Common Good Projects

When urgent needs arise in coffee-growing regions, Think Coffee implements Common Good projects. These initiatives go beyond fair pricing, addressing critical issues in farmworker communities. This hands-on approach sets Think Coffee apart from other NYC coffee roasters, demonstrating their commitment to making a tangible difference in producers' lives.

By prioritizing transparency and fair wages, Think Coffee not only supports farmers but also delivers superior-quality coffee to discerning customers.

Matcha With Works

Think Coffee’s impact doesn’t stop at coffee. Their recent partnership with Housing Works Cannabis Co. exemplifies their commitment to community building and social good. Through the Matcha With Works program, every purchase of Think Coffee’s matcha products supports Housing Works, a non-profit organization dedicated to fighting homelessness and the AIDS epidemic. This collaboration highlights Think Coffee’s ethos: using their platform to drive meaningful change while offering customers products that align with their values.

Why Think Coffee Stands Out

What sets Think Coffee apart is its ability to blend exceptional quality with ethical practices. By focusing on social responsibility, transparency, and sustainability, they’ve created a model that benefits everyone involved—from the farmers to the customers.

Every sip of Think Coffee tells a story: one of hardworking farming communities, long-term relationships, and a brand committed to making a difference.