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How Josh Zad Took Alfred Coffee from West Hollywood to Global Success

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TLDR

Some ideas start with a spark, while others are rooted in a desire to create something extraordinary. For Josh Zad, Alfred Coffee was both. When he opened the first location in 2013 at 8428 Melrose Place, Zad wasn’t just starting a coffee shop—he was crafting a cultural hub. Inspired by Alfred Street in Los Angeles, he envisioned a space that combined the warmth of great coffee with the vibrancy of design and lifestyle.

Josh’s dream wasn’t about following trends; it was about creating a destination where every detail mattered. From the artfully curated interiors to the perfectly brewed lattes, Alfred Coffee became a reflection of Zad’s relentless pursuit of quality and connection. What began as a single café on a quiet street in West Hollywood quickly evolved into a global movement—one that celebrates creativity, community, and a really good cup of coffee.

A Coffee Shop with Purpose‍

Joshua Zad's journey to founding Alfred Coffee began in an unexpected place: the world of commercial real estate. This background equipped him with an eye for prime locations and a keen understanding of how people interact with spaces. Zad wanted Alfred Coffee to be more than a coffee shop—it was envisioned as a “creative platform” that celebrated customer experience and lifestyle. Every Alfred location reflects this ethos, offering stylish interiors, Instagram-worthy aesthetics, and a welcoming atmosphere that has drawn influencers, celebrities, and coffee lovers alike.

The Drive for Excellence‍

One of Zad’s standout qualities is his relentless attention to detail. From the meticulously designed interiors to the consistently high-quality service, every aspect of Alfred Coffee is carefully considered. He is deeply involved in every part of his business, maintaining a hands-on approach that ensures the brand stays true to his vision. Whether it’s personally managing emails to maintain streamlined communication or frequently visiting store locations to uphold brand standards, Zad’s commitment to excellence is evident in every corner of his operation.

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Efficient Leadership and Personal Connection‍

Zad’s leadership style emphasizes efficiency and personal connection. His "inbox zero" philosophy—an effort to manage emails and messages as they come—reflects his belief in clear and prompt communication. This approach ensures quick decision-making and keeps the team aligned with the brand’s goals.

Collaborations and Cultural Impact‍

What sets Alfred apart is its ability to blend coffee with culture. Under Zad’s leadership, the brand has partnered with renowned fashion and design names like Kelly Wearstler, Rag & Bone, and Clare V., cementing Alfred’s reputation as a hub for creativity and style. These collaborations have elevated Alfred Coffee from a café to a cultural landmark. The brand has also gained a loyal following among celebrities like Kendall Jenner and Gigi Hadid, further enhancing its allure.

A Global Community Built on Quality‍

From its humble beginnings on Melrose Place, Alfred Coffee has grown into an international phenomenon with over 20 locations worldwide. At its core, the brand remains rooted in Zad’s original vision: to provide a high-quality, thoughtfully designed space where people can connect, unwind, and enjoy exceptional coffee.

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Final Thoughts

This coffee shop isn’t just a coffee chain—it’s a movement. His unwavering commitment to detail, efficiency, and customer experience has redefined what a coffee shop can be. By blending creativity with functionality, Zad has created a brand that’s not only beloved by its customers but also respected by the industry. As it continues to grow, Alfred Coffee remains a place where people gather, connect, and enjoy the perfect cup—crafted with care, vision, and a deep respect for the art of coffee.

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