12 Matcha – NoHo

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12 Matcha is a love letter to matcha lovers. From the first glance at the sleek, minimalist interior to the soft whir of matcha being whisked by hand, everything here is done with intention. The matcha latte is easily one of the best in NYC—intense, earthy, and balanced, thanks to the generous amount of ceremonial-grade powder used. Watching the drinks being made is part of the experience, and the whole place feels calm, even if there’s a line out the door. The soft-serve and Basque cheesecake are great companions, but the drinks are the real stars. The service is thoughtful, and the space is pristine, right down to the clean bathroom downstairs. For the quality and care put into every detail, 12 Matcha delivers something special—and somehow, still feels down to earth.