Hidden Grounds Coffee was founded to create experiences that linger with you long after the last drop has been drained from your cup. They’ve been expanding faster than that first hit of espresso can kick in, now boasting six shops in Jersey and one in Brooklyn. But they haven’t sacrificed quality for quantity. Hidden Grounds sources only the finest fair-trade beans and has baristas who obsess over finding the perfect balance to craft a drink that’s as memorable as it is refreshing.
Hidden Grounds has a gem for you whether you're suffering a hangover, filling up for a hectic day, or just looking for a space to unwind. Your next fix is only a few taps away with their mobile app. Life is too short for bad coffee, so why not start your day at Hidden Grounds?
Hidden Grounds started as a little shop with big dreams in New Brunswick, New Jersey. The founders embarked on a quest to create a welcoming coffeehouse focused on community. Now with six bustling locations throughout Jersey and one in Brooklyn, Hidden Grounds has become the place for premium coffee, delicious eats, and good vibes.
Hidden Grounds sources its beans from sustainable farms around the world, then its baristas meticulously craft the perfect brew. You can get your usual latte or cold brew, but don’t miss out on one of their specialty creations like the lavender honey latte or rose chai latte. Pair your coffee with one of their fresh bagels.
The atmosphere at Hidden Grounds is as vibrant as the drinks. Students tap away on laptops, friends laugh over brunch, and artists sketch in the corners. Mismatched couches, local art, and an eclectic soundtrack make it feel like your cozy living room.
Hidden Grounds started small but dreamed big, and that spirit infuses everything they do. They’ve built a loyal following by crafting premium coffee, delicious food, and spaces where people feel at home. So next time you need a pick-me-up or just a place to unwind, stop by your neighborhood Hidden Grounds.
Hidden Grounds Coffee isn't your average java joint. This spot in Hoboken is a hidden gem, with a secret menu waiting to be unlocked.
On Thursdays, ask for "the usual" and you'll be treated to a free drink as a limited-time special. The baristas experiment with new concoctions weekly, using the freshest ingredients to tantalize your taste buds. You never know what tropical, fruity flavors await.
If it's sweet that you crave, the Cinnamon Sugar Gulab Jamun Donut is for you. The melt-in-your-mouth dough is studded with crushed sugar and topped with cinnamon powder.
For something savory with your caffeine fix, you can't go wrong with a Bagel with Cream Cheese. Topped with seeds, herbs, and just the right amount of cream cheese, this carb-fest comes hot out of the oven and is best devoured at one of the café's cozy tables.
From the friendly baristas and mouth-watering treats to comfy chairs, Hidden Grounds is a perfect spot for conversation or quiet contemplation. With new seasonal specials and mainstays that keep you coming back, Hidden Grounds' secret menu is meant to be explored.
@thehobokengirl #Hoboken hack = free drinks every Thursday at Hidden Grounds from 3PM - 4PM ☕️☕️ #hobokengirl #hoboken #hobokennj #hobokeneats #hobokenlife #newjersey #nj #northjersey #coffeeshop #coffee ♬ Spoiled! - Sabby Sousa
Hidden Grounds' baristas are true coffee craftsmen. They source beans from independent farms around the world, then roast them in-house to unlock layers of flavor. The cold brew is a 14-24 hour labor of love, coaxing rosebud espresso notes from each bean.
Hidden Grounds sources sustainable, fair-trade beans from farms in Ethiopia, Guatemala, and Sumatra. The beans are medium-roasted to preserve their inherent flavors—citrus, chocolate, and nuts. No two coffees taste the same. The baristas get to know each bean's personality, then blend and roast to accentuate its best qualities.
The heart of Hidden Grounds' coffee is in the brewing. They use pour-over methods, adjusting water temperature and brew times to extract a bean's full potential. The cold brew uses cold or room temperature water and 12-24 hours of steeping to produce a smooth, less acidic concentrate. A splash of milk or cream and you have coffeehouse perfection.
The baristas know that a few seconds or degrees can make the difference between a cup of coffee and a work of art. They treat each step from sourcing and roasting to brewing as an opportunity to showcase the bean. The results are bold, balanced coffees where no flavor dominates and every flavor is in harmony.
Beyond the usual fare of coffee and tea, Hidden Grounds serves up delectable treats to satisfy any sweet tooth. Not only that, at Hidden Grounds your loyalty is rewarded.
Donuts to Die For
Hidden Grounds’ specialty donuts are works of art. The peppermint mocha donut, topped with crushed peppermint candies and a drizzle of chocolate, tastes like liquid holiday cheer. For salted caramel lovers, the crunchy salted caramel donut, dipped in salted caramel glaze and sprinkled with crushed toffee bits, is a must-try. And in the fall, the apple cider donut, fried to a golden brown and tossed in cinnamon sugar, evokes cozy evenings by the fire.
Bagels and More
Hidden Grounds starts each day by boiling and baking bagels the old-fashioned way. Pair a sesame or everything bagel with cream cheese, cream cheese with avocado, or peanut butter for a filling breakfast sandwich. They also offer yogurt parfaits, oatmeal, and fresh-squeezed orange juice to round out your morning meal.
Loyalty Rewards
As if the tasty treats weren’t enough, Hidden Grounds offers a loyalty rewards program. Earn points with each purchase that can be redeemed for free drinks, treats, and other perks. Their rewards program is a way for them to show customers how much they’re appreciated. For a minimum of $4 spent, you earn a star. Save up for something bigger like a refreshing fruit smoothie or one of their famous muffins. The Hidden Grounds app also allows you to order ahead to skip the line and earn double points.
You’ve discovered the menu at Hidden Grounds, now go find your new favorite drink. With endless combinations of coffees, teas, and add-ons, your perfect pick-me-up is waiting to be crafted. So next time you’re craving an unconventional coffee experience in an unforgettable atmosphere, make your way to Hidden Grounds. Try their almond milk rose latte or peppermint donut and taste the care and quality.
So get out there, use their handy mobile app to skip the line, and become a regular at the place where everyone knows your name and order.
Hidden Grounds Coffee offers a premium coffee experience with seven locations across Jersey and Brooklyn. They prioritize quality with fair-trade beans and skilled baristas, ensuring each drink is memorable. From their secret menu to loyalty rewards, Hidden Grounds goes beyond coffee, offering a delightful range of treats. Skip the line with their app and make Hidden Grounds your go-to spot for exceptional coffee and a welcoming atmosphere.